Alfie Usher is an ex-para and founder of the first-ever military insurance comparison site Forces Compare. Forces Compare is a comparison site run by ex-military for ex-military, helping veterans to find great deals on numerous different types of covers that are specifically tailored to those in the who have previously served.
Covers compared through Usher’s site include Military Personal Accident Insurance, Military Kit Insurance, Military Travel Insurance and Military Contents Insurance. In addition to this Forces Compare also extends its services to help veterans looking for home, pet and motor insurance.
Usher, who is in his early 30s, was part of the UK military parachute regiment and served in Afghanistan on two occasions. Before founding Forces Compare, he organised an online community that helped connect those who had served in the armed forces. This community would regularly post jokes and stories relating to life in the military and was a place for those who had served to find support from those who had been through the same experiences.
The ex-para, and now entrepreneur, is passionate about raising awareness and supporting ex-serving members of the Armed Forces. In December 2017, Usher, alongside a group of other veterans, braved the streets of Newcastle to raise awareness for the many veterans that struggle with homelessness and mental illness. Usher told journalists covering the story the following:
“When I left [the military] I was quite lucky, I had an idea for a business and was able to get it started. But, for a lot of people, they’re guys who have gone from a life where everything is sorted, everything is covered – you’re in a bubble, and when that bubble bursts they can find it quite hard.”
Determined to support ex-military members further, Usher then began to build up his online comparison site Forces Compare. Advertising this to his online community, the company has helped to fill a gap in the market for former members of the Armed Forces, who need cover that accounts for their military background. The search engine compares specialised quotes from a list of highly reputable providers to find its users the best deals from the market.
The company has partnered with experts in the insurance comparison field such as Towergate and Quotezone, and help users to access hundreds of quotes for the cover they’re looking for by filling in one quick and easy form. Forces Compare also allows its users to explore an individual policy, and learn more about a specific cover and the provider to help them make the most informed decision on their insurance.
Subscribe for entrepreneurial & small business advice
Subscribe to our newsletter for advice and insights on starting, managing and growing a small business in the UK.
In addition to comparing insurance covers, Forces Compare also works with partners in the legal industry to help ex-serving members of the military with various different claims. These claims including military tax refunds, MOD legal services, MOD housing claims and also flight delay claims. For more information, visit Forces Compare.