Modern 2D and 3D design, modern modeling and rendering are some of the most powerful tools the real estate marketing industry has ever experienced. They have taken the spot that most people thought video would occupy. Modern software can create everything from fancy text that pops off the page, to fully realized home designs that look photo realistic. In truth, there are a great many ways that the real estate marketing workspace benefits from 3D rendering. Here are just a few of the ways that affect the bulk of the industry.
3D Rendering is Super Cheap These Days
Consider the fact that you can get most of the software for free, and the paid stuff is expensive but is also far quicker and easier to use (which saves time and therefore saves money). Then there is the fact that companies like rebusfarm.net will conduct the rendering processing for you, so you don’t have to buy expensive rigs to render out your designs. Finally, the software is so commonplace and beloved that people are training themselves on how to use it, making it easier to hire top-quality staff to work on your marketing projects.
Rendering Saves Time More Than Any Other Design Methods
Even back in the days when you created a CAD drawing and had it drawn, it took over 1000% longer to create a finished design (after amendments) than it does today. Your staff can finish their work on the bus on the way home if they wish. Plus, once you create your assets, it is very easy to reuse them and save more time in the future. Even the framework for things like housing extensions can be re-skinned and re-used on other projects.
Create Amazing and Diverse Variants of Your Designs
Consider a marketing promotion where you sell houses based on the promise that people can get planning permission for pools. You show rendered designs and how each house has its own pool. You can swap and change the types of pool to fit the aesthetic of the houses. However, you then discover that somebody local is a race car driver and it is attracting a lot of car enthusiasts. So, you hop onto your computer and switch out the swimming pools for garage driveways. Suddenly, you have targeted content to show to potential clients.
Offer People Realistic Looking Options and Design Choices
Jumping off from the last point, once you are deep into the sales process, you can start offering people their own options and design choices, and you can offer them with photo-realistic graphics. For example, if they want bay windows in the back or larger double doors at the front, you can literally switch out the designs, add the required elements and present them to your potential customer. You can do this for all the design choices. You can even have people pick the color of their interior walls and then show them photo-realistic renders of what their house will look like with their design choices.
Show and Sell Buildings Before They Even Exist
We all know about fancy portfolios full of lovely drawn and painted houses or units. We all know about model houses and buildings that show people what their homes and surrounding areas will look like. Even with 3D models born from CAD designs, nothing looks better than an artistically rendered version of the building. The complexities of the building can be discussed later. Firstly, show your prospective clients, customers or investors a picture-perfect view of a photo-realistic building. Slot it into a photo of the location, add in the correct lighting, and sell something that doesn’t even exist yet.
Demonstrate Alterations and Building Plans Before Selling
Let’s say that you are selling the idea of a Bitcoin mining center to prospective investors. You then learn that they are going to use new rigs that are more power-hungry. You can demonstrate your plans for cooling through 3D renders, and you can go a step further and offer them additional extras within the 3D rendered plans. For example, you could offer them a flatter and stronger roof to accommodate solar energy cells. Plus, you can add moving elements to your renders. You can add everything from spinning windmills to auto-lockdown security systems. You could even use moving elements to demonstrate how the cool air will take heated air up and out of the building in the most efficient way, while recirculating cool air to keep the Bitcoin mining rigs cool for less money.
Fix Up The Fixer-Uppers
Let’s say you have a messy building. Let’s say that it needs a lot of work. You know it is a fixer-upper and you know you will have to sell it for less, but you also know there are bargain hunters out there who are looking to flip houses for a profit. Why not get their juices flowing and get them competing against each other by showing them what their potential fixer-upper “Could” look like when they are finished. Show them the house now and use 3D rendering to show what it will look like when they are finished fixing it up.
Edit and Change Your Designs Very Quickly
This is a point that has been hit upon several times in this article. You can change your designs to add pools, you can add moving parts and you can even edit the color of the internal walls. But, even on a very basic marketing level, you can change and alter just about anything very easily if you have the skills and you are careful about how you save and manage your work and your files. This has obvious design and improvement benefits because you can improve and alter your marketing efforts very quickly, but it also has broader advantages. For example, you could try a bit of market research with different promotional setups. You could test your marketing material on different groups and see if one setup pulls in more warm leads than the other. Again, you can do this sort of thing with photoshop or even with marketing design software, but if you manage your files and your workload correctly, you can make these edits far quicker and far more efficiently using modeling and rendering software.