For many UK shoppers, Amazon.co.uk is the first place they search for a product. That makes it a big opportunity for UK brands, and a harder one than it looks. Advertising costs keep rising, competitors copy successful listings within weeks, and VAT, fulfilment and stock planning all add work that has nothing to do with marketing.
Many brand owners selling on Amazon, and DTC brands adding Amazon as a new channel, reach a point where they need outside help. Below are five agencies that UK brands often compare, followed by five questions to ask on any first call.
1. Olifant Digital
Olifant Digital is a full-service Amazon and e-commerce marketing agency for established brands that want profitable growth on Amazon. It has a London office in Camden, with a team across the UK, US and Europe, and manages more than $100M in annual Amazon client revenue across 50+ accounts. Its Amazon work covers PPC, Amazon DSP, SEO and listing optimisation, A+ content, catalogue and account management, and every account is run by senior account managers with 7+ years of experience. The agency is #1 on Clutch’s Top Amazon Marketing Agencies list with a perfect 5.0 rating.
Its UK results include Rainbow Chalk, where UK Amazon revenue grew by 21% in 30 days and the brand earned a Best Seller badge. For Ekster, the smart wallet brand, Olifant rebuilt the US Amazon channel, adding $688,406 in annual profit, and then launched the brand profitably on Amazon.co.uk and Amazon.de.
Best for – established UK and international brands that want one senior team to run Amazon ads, listings and account health, with profit as the main target. Services start from $2,000 per month and are custom for each brand, based on the complexity and workload.
2. Convise
Convise is a UK-based Amazon agency working with UK, European and US brands. Its services include Amazon PPC and advertising, Amazon SEO, product uploads, Brand Store creation, and audits and strategy.
3. Sequence Commerce
Sequence Commerce is an e-commerce agency with a London office among several international locations. It manages Amazon advertising and account management alongside other channels such as Google, Meta and TikTok Shop, for brands that want several channels with one partner.
4. Podean
Podean is a marketplace marketing agency with teams across the US, UK and Europe and other regions. It works with brands on Amazon and other online marketplaces, covering marketplace marketing, consulting and related services.
5. Croud
Croud is a digital marketing agency with UK offices in London and Shrewsbury. Amazon sits within its wider e-commerce and retail media work, next to search, social and other channels, so it suits brands that want Amazon handled as part of a broader media plan rather than as a core focus.
Five Questions to Ask Before You Sign
A ranking is only a starting point. These questions will tell you more on a first call.
- Do you have results on Amazon.co.uk specifically? A US case study does not prove an agency understands UK search behaviour, British English listings or UK pricing. Ask for named UK results.
- Who will run my account day to day? Ask for the name and experience of the person making daily decisions, not just the person on the sales call.
- How do you set ad bids? A good answer mentions product margins. One target ACoS for the whole account looks tidy, but products with thin margins can lose money on every sale while the account average still looks fine.
- What do you report on? Look for profit, total sales and organic ranking, not only advertising metrics. Ad efficiency can improve while the business gets smaller.
- How is the fee structured? Retainers, percentage of sales and hybrid models are all common. Check how the fee changes as you grow and what the notice period is.
Final Thoughts
The right Amazon agency depends on your stage, your margins and how much work you want to keep in-house. Shortlist two or three, ask each the same questions, and compare the answers side by side. The agency that explains its thinking clearly on the first call is usually the one that keeps doing so once it has access to your account.
