A vast majority of both startup & established businesses today are adorning gazebos with their brand’s image and utilising them for promotional purposes. Why? Custom-printed gazebos offer a material and cost-effective approach to engaging with one’s customer base, while simultaneously leaving a mark on the real world.
So that you can implement this singular tactic within your overall advertising campaign and enjoy the inherent benefits, we’ve collaborated with TFH Gazebos to outline the remarkable ways in which you can use gazebos for marketing.
Trade shows & exhibitions are synonymous with marketing. They represent a notable opportunity for your business to make a lasting impression, as well as for you yourself to form mutually-beneficial connections with like-minded individuals by networking.
In spite of this being the desirable aim, the actuality of trade shows can be rather different. With hundreds of businesses in one spot, all ruthlessly vying for attention, it can be tremendously difficult to direct eyes towards your stand. Likewise, this issue is only then further heightened, considering you’re generally given a blank slate of a table to work with.
You can circumvent this problem by booking an open space for the exposition, as opposed to an issued stall. You can then fill this space with an imposing gazebo that displays your brand’s image in a brightly colorful, and so distinctively striking fashion. Ultimately, this will function to negate the biting competitiveness that is inextricably attached to these types of gatherings.
Flash retail, also collectively known as pop up shops, is a trend that has boomed in popularity recently. Indeed, it’s likely that if you’re out and about on any day of the week, you’ll come across many occurrences of businesses marketing thus.
As per the name, flash retailing is when a business temporarily operates from a location outside of their usual premises, whether it’s on a high street or at a market or festival. In any case, the location a business has selected for their pop up store typically reflects their chosen industry. For instance, caterers will lean towards festivals and seasonal markets, given that food & drink is guaranteed to make sales there. Whereas, if a brand’s focus is a certain product or service, a high street comprising various shoppers is, naturally, more preferable.
Although online shopping is now so widespread as to permeate our lives, it still remains that a lot of people want a ‘try before you buy’ experience. Having an appealing gazebo that unmistakably represents your business placed in a well-populated area is, thereby, a surefire way of reaching a long-term audience with a short-term method.
If your resources don’t allow you to take an interactive approach to marketing, such as the previous two examples typify, then considerably less proactive uses for branded gazebos exist too. Namely, sponsoring a local event.
Let’s say that there’s going to be a nearby sports competition happening soon, i.e., a place where a water station is absolutely essential for the competitors. In this specific context, it’s possible for you to supply sponsorship there, consequently entitling you to position a gazebo accordingly so that your branding is projected to everyone in attendance.
If you think of this in digital marketing terms, it’s akin to having a constant advertisement in the field of view of thousands, potentially garnering just as much interest. From this perspective, the expense on your behalf is negligible.
As we mentioned at the beginning, digitisation is transpiring at an exponential rate. With this background in mind, it is evidently remiss to underplay the substantial impact that a staunch social media presence can have on a business’s health. And, while brands should be wholly encouraged to develop their own online profiles, it isn’t the only extant way to satisfy this facet of marketing.
Specifically, there is a current demand for things which are ‘instagrammable’. That is, things which are so visually captivating as to be suitable for posting on the pervasive social media platform that is Instagram.
You may initially visualise natural landscapes and hill-top views when thinking of what is Instagram-worthy. But, saliently, people like to have fun when taking pictures as well. A gazebo can facilitate such enjoyment if it acts as a photo booth by having a playful backdrop imprinted onto it. The newer and older generations alike are drawn to capturing memorable moments, and if your brand’s image makes it into the shot, all the better. The crux is to be creative when setting out a design on the back of this reason; be imaginative!
In essence, much beyond just being appropriate to have in your yard during the warmer months of the year, gazebos are one of the most versatile promotional tools you can have in your arsenal as an entrepreneur.
They are utterly convenient, endlessly customisable, and foremostly cost-effective. We hope that this piece has given you a few lucrative ideas on how to use gazebos for marketing purposes so that you can advance your business’s growth & reputation in style.