LinkedIn can offer an exciting focus to marketers – due to the prevalence of the professional audience there, LinkedIn influencer marketing has become a strong instrument for promoting B2B goods and services – first though you have to contact them.
1. Work On Your Page (Start with Inbound)
First of all, either a top influencer LinkedIn offers or a nano influencer wants to work with a business that has a solid image or at least clear values. If you do not have enough followers, you can do your best to create an appealing page. What for? It is the first thing experts and influencers will look at if they do not know you.
In this regard, create an appealing page, either a company or a personal one (if you represent your company on LinkedIn). What are the critical things for connecting with influencers?
- Your relation to the company
- The products you offer
- Appealing photos
- Expertise supported by experience and skills
- Active profile (so that an influencer could see that you share a lot)
- Filled sections related to the company
In the end, you must try to fill all the sections that refer to your occupation and experience. Once you have a developed and good-looking profile, you can start writing to people, send them invitations, or simply write a direct message.
2. Engage with their posts and articles
Importantly, to connect to influencers, you need to develop relationships by helping them and bringing them value. In this regard, you can engage with their content so that they see you. How does it work? You can share the blog, post, infographics, or piece of the case study shared by the LinkedIn influencer and tag them. Also, you can support them with comments, complimenting their work.
In the end, if the influencer likes your post, you have a higher chance of getting remembered. It means that such a repost or an engagement offers you the ground for developing deeper relationships necessary for collaboration.
3. Use InMails or special tools
When connecting with influencers, you should use the help of LinkedIn features and other software. In particular, LinkedIn premium allows you to use InMails to send messages to the email address an influencer used for registration.
At the same time, you can use the targeting options of LinkedIn to send personalised messages to influencers under bulk influencer campaigns. However, some influencers can consider it too pushy.
