Around $521 billion dollars are spent annually on digital advertising. Whilst digital advertising is impactful, there is a cost effective, tried and tested method of marketing that can boost your marketing strategy – poster printing.
Poster printing is a phenomenal form of out-of-home advertising. 40% of people trust billboard and poster advertising, and 45% say they have responded to outdoor ads in one way or another. Additionally, poster printing for trade events, entertainment venues, service station washrooms, eateries, notice boards and more can be highly impactful.
The Unusual Benefits of Posters
1. Stunning, Vivid Colours
With a professional fine art printing company you can have giclee poster printing, which means your advertising won’t be missing any detail or quality just because it isn’t digital. No matter the size of the poster, the colours will be vivid, and the impact will draw people in to find out more.
In terms of design you can choose the right size for your campaign and place it in a location that makes sense to your marketing campaign. Where you’re reaching students, or parents, or workers from a specific part of town. With bespoke print sizes for your posters you can have something small and detailed, for potential customers to peruse over, or large, bold and stunning to catch the eye of drivers or potential customers walking past.
2. Broadly Targeted Advertising
When you market with poster printing you can be incredibly specific with your designs, for a minimal financial commitment. You can try one poster in one location and see how it performs, without the worry of a large portion of the marketing budget being used up if it doesn’t perform.
3. Leading Customers Online
You can combine online advertising with poster printing. Including hashtags, a website address or key phrases customers will want to look up, you can funnel customers you may have missed otherwise, onto your social media channels and website, encouraging an active response to your campaign.
4. Cost-Effective (Vs. Pure Digital)
The creation and printing of posters is incredibly cost effective. Only a few people need to be involved to get it designed and printed to a high standard. Print on demand can also be done so the process can be highly convenient, too. The work can also be completed really quickly, so if you need to make an impact in a last minute location, you can do so in good time.
