What have you tried in the past few months to improve your business success? A branding campaign? A new website? Training for your employees?

Those are all valid techniques to boost growth and even benefit your team, but don’t forget one of the most important role players in success these days: technology. Is your tech setup on par? Consider these important factors before you make any further business plans.

What does success mean for your employees?

When we mention success, we’re not only talking about your business’ bottom line. A good business leader understands that his or her team members’ well being is essential to reaching company goals. For their wellbeing, they must feel that they achieve personal success.

What exactly is that?

In the current environment, an increasing number of employees – as much as 37% of the UK workforce – are looking for flexibility from their employers. For example, flexible hours or even remote working privileges allow them to spend more time with family or avoid peak hour traffic, so they waste less time.

Your tech infrastructure determines this flexibility, such as investing in laptops, quality antivirus software and cloud storage. If you want success, make sure you attract the talent that will help you get there. You can only do that by being the preferred employer.

What does success mean to you?

For you as a business owner, of course the bottom line must matter. That requires optimal productivity, keeping customers happy and managing your finances like a pro.

Have you considered how outdated technology is affecting these aspects of your company and more?

• Your employees’ workflow will slow down if their devices can’t cope with the data they have to process. Upgrading to newer technology is vital.
• The slower your team is working, the longer clients have to wait for feedback, invoices and deliveries. Also, your team members will get tired of conflict with third parties when it’s their tech preventing them from performing their tasks. This could be another reason why you’re losing quality workers.
• Don’t run the risk of losing valuable data – such as your bookkeeping information – because you don’t have proper tech in place. Quality servers, off site backups and cloud storage is non-negotiable because data is one of your biggest assets. It’s also vital to empower your employees with easy access to information wherever they are.

You can see the multiple ways technology is affecting your success. And if the lack of proper technology is harming your business, no amount of marketing or training will really boost your business success this year.

How to use technology to improve your outcomes

Many business leaders believe the myth that they can’t upgrade their IT infrastructure, for budget reasons. In reality, you’ll find many pocket friendly solutions. One is the BYOD (Bring Your Own Device) approach. Some team members will prefer using their own mobile phones, rather than carrying yet another device. As long as you have proper policies in place and employees use the necessary cyber security resources, this can empower the team.

Final Thoughts

Will you move with the times? Can you accommodate your team to everyone’s benefit? Technology can be your key to success this year. It’s time to focus on the techniques that WILL work and push you one step ahead of the rest – all while benefiting your team.