Building a website for your business is essential for different reasons. Word-of-mouth is not as effective as it once was. People are less willing to discuss many of their concerns over the phone and would prefer to find the answers to their questions online. Having an easy-to-use website enables customers to find what they need without having to call someone.
Creating a company website helps customers find you and handles most of the grunt work of finding new customers. The least expensive way to build a website is to find a web hosting platform that gives you most, if not all, of the features you need. One of the first steps in the process is registering your domain name. Registering your domain name with a domain registrar is not difficult at all. There are many of them to choose from around the world, and most offer simple and easy integrations with popular website builders also. This is key as when you’re first starting you want to make things as easy as possible.
The basics
Create a budget
Creating a budget will help you stay on track with your finances. Keep a record of your expenses and include estimates you receive from professionals, such as content writers and designers.
Take it one step at a time
Nothing is an overnight success. It takes time to build your business to the point of ultimate success. Don’t get ahead of yourself. Take your time and create a plan that states how you will handle certain expenses and risks.
Conduct research
It’s important to conduct research. You need to know about marketing trends and as much about your competitors as possible. The more you know, the better you can market your products and get loyal customers.
Choose the right website builder
There are many different website builders on the market. They each have different pluses and minuses, but when you’re just starting a key criteria is ease of use and cost. You do not want to pay for a website builder that offers a host of services and features that you might not need and alternatively you do not want one that will not grow with your business. Some of the best options for your consideration are as follows.
Wix
Wix is a popular website builder many companies use because it is affordable and easy to use. Wix offers monthly and annual plans. You can customise your website any way you choose.
Wix has a variety of addons you can use, including add-ons for ecommerce purposes. There are a variety of themes available and other ways you can customise your business website, including stock photos, music, and fonts. You have a few different budget-friendly plans you can choose from, and you can cancel or upgrade your plan at any time. The least expensive Wix website builder plan is available for less than £10.
Shopify
Shopify is a great website if you’re selling a lot of different products, you can take pictures of each item and load them on your website with a custom caption. Creating a website with Shopify is simple, and there is ample support if you need help.
Shopify allows you to conduct business on-the-go so you can grow your business wherever you are. Basic pricing for a Shopify ecommerce account starts at $29 and increases with the number of features and addons you may require.
WordPress
WordPress is another popular CMS and website builder companies choose to use because of the features that are offered and its ease of use. This website builder offers SEO mechanics, custom themes, and a variety of other perks that will help you surpass the competition.
WordPress offers different customisable options that help you enhance your customer’s experience. If you don’t have that much experience with website building, WordPress offers different templates you can use to help you get started.
The Verdict
WordPress is hands down the best option for building a website whether you want to build it from scratch or use a template. Here’s what you need to know about the WordPress platform.
Free to use
One reason for using WordPress for your small business blog is an advantage is because it’s free to use. Even if your site starts generating tons of traffic, WordPress will always be free. Most registrars offer WordPress for free with domain registration so you only need to pay for the themes and templates you might want to use as well as specific addons. Using WordPress helps you save money so you can spend it on other aspects of growing your business.
Ready to go when you are
Your WordPress site is ready to go when you are. You don’t have to worry about waiting for any changes you make to upload. Every change you make is updated on the site as soon as you save it. There are no sign-up hassles and no frustration when you’re creating your site.
There are no complicated configurations to worry about, and you can customise your site however you wish. Most of the website essentials, including SEO, are available and ready to be used with your WordPress site. There are a variety of plug-ins you can use to help with the customisation of your website. WordPress also has different integration features, including those for comments and social media feeds.
Simple to Use
WordPress is easy to use. You don’t have to be a rocket scientist or to computer, savvy to use WordPress for your small business. Help is always available if you need it. A lot of the tools you need don’t require an extra download and doesn’t take up space on your hard drive because everything is located on the WordPress platform. You can easily make changes and add and remove themes as your business evolves.
Ranking your website
For your business to thrive and expand, you need a website that ranks highly on search engines, such as Google and Bing. To rank on these search engines, you need an excellent content marketing system. Luckily, WordPress has a CMS framework that enables your content to rank highly on these search engines.
Safety and security
When it comes to the internet, you want to make sure you are safe and secure. The excellent news for WordPress users is the developers of WordPress have to spend a lot of time developing WordPress and its security features. WordPress developers make sure they continuously update the platform to stay current with all security safety measures and precautions to protect their user’s information and keep the platform running smoothly.
Mobile friendly
In today’s world of innovative technology, you’ll need a site that can keep up with specific technology trends, such as a mobile-friendly website. People use their phones to gain access to the internet more than their laptops, desktops, and tablets. You need to take the extra time to make sure your website is mobile-friendly, if not, search engines may penalise you for it.
Conclusion
Choosing the right registrar is one step in your path to internet dominance. Once you have made this selection, having the right CMS system is key as it will let you promote your business quickly and easily at a minimal cost. Choose WordPress to ensure that your business grows with you.