Marketing Strategy

A new franchise business is a bit of an anomaly. You’re new to the scene, but have the recognition of...

Business on the high street has been difficult for retailers for the best part of the last decade. The way...

It’s a common misconception that direct marketing only takes the form of physical activity (such as direct mail, experience stands...

Customer records are retained data a business holds on any existing or prospective customers, this data is used to build...

Although much of our lives may now be spent online, the world around us is a permanent fixture, and so...

In any business, there’s going to be competition. With eCommerce sites though that competition is endless. There are tons of...

Event marketing is the practise of promoting events via a range of marketing channels to generate the maximum possible turnout...

Researchers conduct quantitative research to establish a relationship between one variable and the other, in other words, the independent and...

Marketing deals with the application of ideas and procedures employed to analyse and predict consumer requirements and preferences, to gauge...

Selling your goods or services abroad isn’t quite as simple as just making your product available to purchase and waiting...

Hundreds of years ago, Muslims from Persia and Yemen sailed across the Indian Ocean to start trading in far-flung places...

How many times have you heard a pitch from a start-up which goes along the lines of ‘our product is...