Startups that work sell stuff. This can be a product or a service, but a customer or consumer will buy ...
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Product marketing is the process of getting a product to market. Key topics covered in this area include production positioning, differentiation, choosing sales channels and more.
Anton Dominique, COO/CFO of the London School of Marketing draws upon ten years of experience within the marketing industry to ...
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How many times have you heard a pitch from a start-up which goes along the lines of ‘our product is ...
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There was a time when the retailers were not very interested in small businesses because they could not supply on ...
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Just as important as deciding what to sell, is deciding how to sell it. There is no right or wrong ...
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Choosing the price at which to sell your product or service is one of the hardest decisions to make when ...
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