Product marketing

With the growing pace of transformation in the business environment - which is reflected in the constant and rapid development of new technologies, demands from...

Marketing mix refers to the concept of taking into consideration all the relevant and essential factors that are to contribute towards the success of your...

Startups that work sell stuff. This can be a product or a service, but a customer or consumer will buy something. I thought it was...

Anton Dominique, COO/CFO of the London School of Marketing draws upon ten years of experience within the marketing industry to share his tips, for entrepreneurs...

How many times have you heard a pitch from a start-up which goes along the lines of ‘our product is unique no one else does...

There was a time when supermarkets and retail giants were uninterested in small businesses because they could not supply on the mass scale needed to...

Just as important as choosing what to sell, is deciding how to sell it. Your route to marketing strategy (RTM strategy) is how you intend...

Choosing the price at which to sell your product or service is one of the hardest decisions to make when starting up a business. Too...