What you need to know to create your own clothing line
Having a plan of attack is essential when starting your own business especially when its a clothing company. Like any other small business, a clothing...
Product marketing
What is product marketing and what are it’s benefits?
Startups that work sell stuff. This can be a product or a service, but a customer or consumer will buy something. I thought it was...
How to create a unique selling proposition (USP) for your business
Anton Dominique, COO/CFO of the London School of Marketing draws upon ten years of experience within the marketing industry to share his tips, for entrepreneurs...
The art of positioning your product, service or company
How many times have you heard a pitch from a start-up which goes along the lines of ‘our product is unique no one else does...
How to sell your products to supermarkets and retailers
There was a time when the retailers were not very interested in small businesses because they could not supply on the mass scale needed to...
How to choose the right route to market
Just as important as deciding what to sell, is deciding how to sell it. There is no right or wrong answer here - different routes...
5 Pricing strategies to price your product or service
Choosing the price at which to sell your product or service is one of the hardest decisions to make when starting up a business. Too...