China is the world’s second-largest cosmetic packaging market, with a market size of over $18 billion in 2020. This growth is being driven by a number of factors, including the increasing popularity of beauty products among Chinese consumers and the rise of e-commerce platforms.
Given the size of the market, one should not be surprised by the number of wholesale cosmetic packaging suppliers like and online beauty marketplaces like https://www.beautysourcing.com/marketplace/packaging-and-printing in China. Many of these suppliers also offer custom packaging solutions, allowing beauty brands to create unique and differentiated packaging that reflects their brand identity and values. Some suppliers also offer environmentally-friendly packaging options, such as compostable or recyclable materials, to meet the growing demand for sustainable packaging solutions in China.
In this article, we will do a deep dive and analyze the Chinese cosmetics packaging market, identify the key drivers of growth, and answer the age-old question. Should you do business in the world’s second-largest cosmetics packaging market?
Drivers of China’s strong cosmetic packaging market
1. Popularity of beauty products
One of the key drivers of China’s cosmetic packaging market is the increasing popularity of beauty products among Chinese consumers. In recent years, there has been a shift towards a more individualized and self-care-focused approach to beauty in China, and more and more people are using a wider range of beauty products. This has led to an increase in demand for packaging solutions that can accommodate a wide range of products, from skincare to makeup to hair care.
2. Rise of e-commerce platforms
Another factor driving China’s cosmetic packaging market is the rise of e-commerce platforms. In recent years, e-commerce has become increasingly popular in China, with more and more people turning to online platforms to shop for beauty products. This has led to a growth in demand for packaging solutions that are designed to protect products during shipping and delivery, and that can also enhance the consumer experience.
3. A growing middle-class
China’s growing middle class is driving demand for higher-end beauty products, which require more sophisticated packaging solutions. These consumers are becoming more conscious of environmental issues, and are increasingly looking for packaging solutions that are sustainable and eco-friendly.
Overall, China’s cosmetic packaging market is showing strong growth, driven by the increasing popularity of beauty products among Chinese consumers and the rise of e-commerce platforms. This growth is expected to continue in the coming years, with the market set to reach a value of over $22 billion by 2024.
Reasons why you should enter the Chinese cosmetic market
Large and growing market size
China is the world’s second-largest cosmetic packaging market, with a market size of over $18 billion in 2020. This growth is being driven by a number of factors, including the increasing popularity of beauty products among Chinese consumers and the rise of e-commerce platforms. This growth is expected to continue in the coming years, making China an attractive market for cosmetic packaging companies.
Increasing focus on sustainability
Chinese consumers are becoming more conscious of environmental issues, and are increasingly looking for packaging solutions that are sustainable and eco-friendly. This presents an opportunity for cosmetic packaging companies to enter the market with innovative and sustainable packaging solutions.
Rise of domestic and international beauty brands
The growth of domestic and international beauty brands in China is driving demand for packaging solutions that can help these brands stand out and differentiate themselves from the competition. This presents an opportunity for cosmetic packaging companies to enter the market with unique and differentiated packaging solutions that can help these brands attract and retain customers.
An untapped potential
And there you have it! These are the key drivers of the Chinese cosmetics packaging market. As you can see, the potential to do business in this market in the country is endless. So what are you waiting for?
