Let’s face it. The world has changed. Now more than ever, businesses are relying on technology to reach out to customers and coordinate their operations. Businesses that had already embraced the call recording technology have an advantage because the call recording system lets them do more.

For most businesses, call recordings are more than a legal requirement. A call recording system is a powerful tool for gaining insight into your customers and the entire organization.

How does call recording work?

A call recording system can be a premise or cloud-based solution that helps businesses to encrypt, capture, store and retrieve audio call data. Although both platforms serve the same purpose, cloud-based call recording tends to offer more specific benefits when it comes to scalability, flexibility and data recovery. This system integrates phone systems that are IP based to capture and store call audio in the cloud. They also provide the tools you need to search and retrieve conversations that are archived.

Is call recording legal?

Effective call recording for businesses must be done in compliance with the law. You must understand what the law prescribes in terms of consent. Call recording platforms offer different consent-recording allowing you to apply settings based on your region.

Ways to use call recording for business

Here are 5 ways your business can use call recording:

• Performance reviews

Call recordings allow you to conduct effective evaluations of employee performance while providing constructive feedback and criticism on how they interact with customers. Recorded conversations may also be used as proof that certain situations were not handled well. Recordings are handy when you want to gauge employee performance and single out employees who are outstanding in customer communications.

In some instances, you can filter recorded conversations and add them to a specific person’s personnel file to make them easily accessible. As a manager, you can also use this system to tell the average time, specific employees spend on calls, how certain situations were solved and the overall performance from the additional data. However, you can use this information in isolation, instead review it against other management information.

• Training

By sampling call recordings you’re able to identify training opportunities for your teams. Call recording systems allow you to sort, schedule and export specific or all call recording that you can incorporate into employee training for both new and existing employees. This is not restricted to the best conversations only but also, the not so good.

You can use search conversations to help your team understand what negative and positive customer interactions feel like. This presents an opportunity to learn and embrace the right approach to client issues.

• Dispute resolution

Call recording systems are a great tool for resolving disputes. It’s common for companies offering goods and services to run into customer disputes. Recorded conversations allow you to go back and check their history with the service. It provides more insight into an issue that has escalated. Revising the issue and having a better understanding of what the issues in question are is an excellent way of reducing the chances of a similar situation occurring again.

• Positive Content

Did you know that you can transform a positive call recording into winning advertising or marketing campaigns? Positive lessons should not be restricted to training alone. Instead, you can use the positive experiences to create a legion of brand followers by strategically weaving them in your marketing communications.

• Customer Insight

Reviewing call conversations between your team and customers gives you insight into how customers interact. You can be able to single out the real expectations and needs of customers along with the frequently asked questions and complaints. With this information at hand, you’re able to influence or rethink your marketing campaigns to improve how employees strategize and respond to customer issues.

Using CRM integrations for Call recording (salesforce) offers you deeper visibility to the performance of your team members and behaviour that leads to increased business outcomes. It gives you insight into the quality of conversations they are having with customers. By listening to their recordings, managers can support and train agents to sharpen their selling tips and improve service delivery. Agents too can pick up some minute details from earlier conversations and use it to impress prospects. Call recording also helps to improve their experience as you can understand their needs better.