The organisation of planning for marketing activities often takes more time than the marketing planning itself. This is in no ...
Read moreMarket research
The market research sub section of marketing provides in-depth guidance on the different types of market research available and how to carry out research studies. Key topics covered include survey design, research methods, quantitative research, qualitative research and more.
Keeping a customer happy is a top priority for most businesses, and that goes double for ecommerce. Ecommerce sites make ...
Read more
For many years, marketing specialists have segmented their target customers to understand who might buy a service or product. It ...
Read more
Researchers conduct quantitative research to establish a relationship between one variable and the other, in other words, the independent and ...
Read more
Qualitative research is the type of non-statistical inquiry that focuses on the analysis of a social phenomenon. The data that ...
Read more
Proper research is one of the most powerful tools that you, as an entrepreneur, have at your disposal. It can ...
Read more
It is always difficult to define what I do for a living. Being a Business Analyst of technology markets involves ...
Read more