Market Research Methods
Knowledge & Skills
Methodology to Making a Great Marketing Plan
Many entrepreneurs work hard on their business plans, but only a few consider the need for a marketing plan. Most...
Branding & Design
Dominate Local Competition with Proper Market & Competitor Research
Should you be the owner of a bakery or a clothing store, your potential customers choose every day whether to...
Marketing Strategy
How to Create Buyer Personas that Support High Customer Retention-Rates
Retention is the key purpose for a business to build its customer personas or buyer persona. Understanding how your customers...
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Marketing Strategy
Utilising Advanced Market Segmentation to Inform Your Growth Strategies
For many years, marketing specialists have segmented their target customers to understand who might buy...
Marketing Strategy
Understanding and Applying the Modern Marketing Mix (4Ps + 7Ps)
The popularity of the term marketing mix is attributed to Neil H. Borden’s publication, ‘The...
Marketing Strategy
Carrying out Quantitative Research – Purpose, Fundamentals and Practical Methods
Researchers conduct quantitative research to establish a relationship between one variable and the other, in...
Marketing Strategy
Analysis of Marketing in a Modern Setting – Definition, Core Concepts and Purposes
Marketing deals with the application of ideas and procedures employed to analyse and predict consumer...
Growth
Qualitative Research Studies – Purpose, Benefits and Methods
Qualitative research is the type of non-statistical inquiry that focuses on the analysis of a...
Starting a Business
How to Write a Business Plan
Starting a business is one of the hardest decisions anyone can make. After all, there...
Starting a Business
How to Research Your Business Idea
Proper research is one of the most powerful tools that you, as an entrepreneur, have...
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