Why you should abolish Excel planning (and adopt digital planning tools)
The organisation of planning for marketing activities often takes more time than the marketing planning itself. This is in no small part because marketers cling...
Market research
5 ways to make your ecommerce customers happier
Keeping a customer happy is a top priority for most businesses, and that goes double for ecommerce. Ecommerce sites make shopping easier for many people,...
What is market segmentation and is it crucial for your business?
For many years, marketing specialists have segmented their target customers to understand who might buy a service or product. It does sound pretty easy. Yet,...
How to carry out quantitative research
Researchers conduct quantitative research to establish a relationship between one variable and the other, in other words, the independent and the dependent variables. There are...
Qualitative research: A guide to research methodology
Qualitative research is the type of non-statistical inquiry that focuses on the analysis of a social phenomenon. The data that is collected from a qualitative...
How to research your business idea
Proper research is one of the most powerful tools that you, as an entrepreneur, have at your disposal. It can spell the difference between creating...
How to work with business analysts and intelligence
It is always difficult to define what I do for a living. Being a Business Analyst of technology markets involves different activities and skills such...