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Analytics & BI
Measuring Real Marketing Impact and ROI with Call Tracking
Clicks, impressions, and website visits dominate marketing dashboards, but these metrics only tell part of the story. While they indicate campaign reach and initial engagement,...
Data & Intel
Metrics Creation as a Key Capability For Analytics Consistency
Gartner’s recently released 2025 Critical Capabilities for Analytics and Business Intelligence Platforms report once again highlights “Metrics Creation” as the...
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Data & Intel
How AI Reporting Can Unlock Hidden Commercial Opportunities
In an era where data is one of a company’s most valuable assets, the ability to interpret that data effectively...
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Management
The Benefits of Using IoT in the Workplace
Over the recent years, the Internet of Things (IoT) has become a hot topic. The concept involves the automatic integration...
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Data & Intel
Personalisation is the New-Meta for Achieving Business Growth
In some ways, there has never been a better time to be an entrepreneur or to build a startup from...
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Data & Intel
Business Intelligence – Value, Best Practice and Use Cases
Enterprises deal with terabytes of data. And this volume will continue to grow. The information will become not only larger...
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Data & Intel
Best Practises for CRM Data Hygiene – Cleansing and Updating Your Customer Database
In every business, customer data is collected and stored to be used in the future, and a CRM platform makes...
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Digital Marketing
Maximise Your Email Marketing ROI – Segment, A/B Test…
Despite the fact that email has just entered its fifth decade of existence, it’s still one of the most powerful...
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Data & Intel
Harnessing Ingested Data to Create Intelligence
Data is the new oil, they say. These words can be no truer. For businesses in the 21st century, data...
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Sales & Revenue
Data Analysis Drives Improved Business Outcomes (across the Board)
Gone are the days when businesses were measured on metrics of price only, it is day and age of data...
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Technology
The Future of Business Intelligence
Today we’re exploring the topic of Business Intelligence and how it evolved in recent years. Some even talk about a...
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Marketing Strategy
How to Create Buyer Personas that Support High Customer Retention-Rates
Retention is the key purpose for a business to build its customer personas or buyer persona. Understanding how your customers...
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Marketing Strategy
Big-Data Multiplies Marketing Campaign Results in Insurance and Other Industries
In 2001, Gartner proposed the following definition of big data, "Big data is high-volume, high-velocity and high-variety information assets that...
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Data & Intel
Big Data As-A-Service – Does it Make Sense Early-Stage?
You’ve likely heard of software as a service (SaaS) or infrastructure as a service (IaaS). Big data as a service...
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Sales & Revenue
Utilising Call Recording to Improve Sales (with Real-Time Feedback Loops)
Let’s face it. The world has changed. Now more than ever, businesses are relying on technology to reach out to...
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