What is market segmentation and is it crucial for your business?
For many years, marketing specialists have segmented their target customers to understand who might buy a service or product. It does sound pretty easy. Yet,...
Market research
How to carry out quantitative research
Researchers conduct quantitative research to establish a relationship between one variable and the other, in other words, the independent and...
Qualitative research: A guide to research methodology
Qualitative research is the type of non-statistical inquiry that focuses on the analysis of a social phenomenon. The data that...
How to work with business analysts and intelligence
It is always difficult to define what I do for a living. Being a Business Analyst of technology markets involves...
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