Announced in June 2023, the Apple Vision Pro was finally released in the US last month, with an expected release date of December for the UK. Straight off the bat, the Apple Vision Pro has been a hit with consumers.
With the ability to browse the web more immersively, have cinematic streaming experiences, tour houses, meditate, and make Facetime calls that feel as if you’re there in the room with the person you’re speaking to, the Apple Vision Pro has turned the world of tech on its head.
In the future, too, its integration into our daily lives is set to be more widespread. In the casino industry, for instance, there is a real appetite to make things more immersive – mixing the convenience of online play with the luxurious, in-house feeling of traditional venues. An in-house (yet out-of-house) casino might not be an option now, but with VR, it certainly becomes one. As it stands, most casino games aren’t designed to be played through this new era of spatial computing hardware, but who knows what the future holds? VR and AR tech is a huge innovation that is only scratching the surface of what it’s capable of for consumers.
But outside of the benefits for consumers, the Apple Vision Pro is arguably even more useful for businesses. Already in 2024, US businesses are leveraging new spatial computing experiences to improve product design, drive development, and increase profitability. When it finally comes to the UK in December, there will likely be several other use cases that businesses at home can take advantage of. So what are these use cases, and how exactly will businesses leverage VR in the future?
Incorporating Apple Vision Pro
One of the reasons Apple Vision Pro is such an exciting product is its ability to create more immersive environments for onboarding. Instead of sitting down to watch training videos or flipping through mundane business manuals, VR tech can encourage employees to train with more immediately immersive 3D simulations of the business environment.
With step-by-step guides, these employees can practise tasks, try out business tools, and get a feel for the business and what is expected of them – before their first day even begins. Apple Vision Pro is also the perfect piece of tech for the hybrid working world we’re now living in. According to recent studies, 40% of UK employers now run on a hybrid working model, while 83% of employees worldwide have said that they preferred working remotely.
Catering to this, the Apple Vision Pro works to enhance communication and collaborations for employees who work in remote and hybrid environments, utilising spatial computing tech to engage them in virtual meetings – while eye tracking and facial visualisation help to replicate all the aspects of in-person interaction.
When it comes to B2C and B2B relationships, Apple Vision Pro can also become one of the strongest digital marketing tools, giving consumers the ability to be ‘hands on’ with new products without businesses needing to build a prototype. With this in mind, the online shopping experience can also be upgraded. According to the most recent statistics, around 2.5 billion people shop online in 2024, but rather than clicking through website stock, VR could give potential customers the ability to enter a virtual store, try out products, and have a full in-store experience without having to leave their home.
Conclusion: Business of the Future
It’s clear that the Apple Vision Pro is going to have a big impact in the business world. Even without a global release, around 91% of businesses are leveraging or planning to adopt VR in the next few years, and as mentioned before, the better the tech becomes, the more businesses are going to want to jump on board.
Even in 2024, however, the use cases of the Apple Vision Pro makes it a worthwhile investment for businesses, helping them to increase profitability with better efficiency, productivity, and immersion for both team members and consumers.
