The truth of the matter is that the best marketers in the world make massive amounts of money because they have tapped into the secrets that make a marketing campaign a successful one. For those business owners and marketers who are still struggling to achieve marketing like the pros, here are five common marketing mistakes and how you can solve them to make your campaigns better and reap the reward of your marketing efforts.
Related: 3 ways to optimise your landing page
Mistake #1: Providing too much information
It was millionaire entrepreneur, Russell “Russ” Ruffino that coined the phrase, transformation, not information. You see, a quick search on Google, Bing or even Yahoo! with a single question will likely leave consumers with more questions to be asked. Russell Ruffino pointed to the idea that too much information is a problem. After all, consumers don’t want information; they want transformation. Think about it, a consumer looking for ways to lose weight knows what causes weight gain, they know what healthy foods are, and they could probably name ten superfoods off the tops of their heads. What they want is transformation.
By focusing your marketing efforts around the transformation that your products or services provide to those that use them, chances are that you will realise an increase in sales.
Mistake #2: Taking the blanket approach
Today’s idea of marketing is to get as many eyeballs looking at the products and services that you would like to sell. However, the quality of the traffic being driven by your advertising is just as important if not more important than the amount of traffic. Let’s say that you’re selling tools. Does it make sense to advertise your nail guns to a pregnant woman that’s not likely to need one or to a contractor that would get used out of your product? The blanket approach is often a big mistake that leaves business owners and managers scratching their heads.
Mistake #3: Avoiding social networks
Taking advantage of social media marketing may seem cumbersome. However, the truth of the matter is that it’s one of the most effective forms of marketing today. There are a few reasons for this. First and foremost, there are massive amounts of people using social media. However, the reasons go deeper than the blanket. The truth of the matter is that social networks are massive data engines, giving the operators of these networks information about each user and giving marketers a way to dial down the audience that sees their ads. If you want 21-year-old male visitors from Miami, Florida, that are interested in racing, social media will help you to reach that audience.
Mistake #4: Basing success on a small sample size
Statistically speaking, it takes 30 pieces of data to come up with a statistic. However, many times, marketers will start a campaign with a small $5 budget to see what it does. Chances are that if you’re going after quality traffic, a $5 budget isn’t going to reach 30 potential customers. So, deciding that a marketing strategy is a success should be based on more data. In general, a good sample size is 150 visits or so.
Mistake #5: Going after high-competition traffic
High competition traffic is different from high-conversion traffic. High competition keywords are words like “credit card” that encompass a large number of visitors in a broad match way. While blanket advertising is not generally a good way to go in the first place, mixing this with high competition keywords will only increase losses. After all, high competition means higher cost.
The takeaway here is a simple one. The mistakes above are five of the reasons that most marketing attempts end in utter failure. Avoiding these mistakes will allow you a better chance of your marketing strategies yielding profits!