Telemarketing Vs email marketing: Which is the better choice?
Lead generation has drastically changed over the years, and the process of contacting leads and best practices are constantly in flux. Method-wise our first point...
Lead generation
What are qualified leads and lead qualification?
Marketing is all about leads - either generating them from a standing start when your business has no brand awareness or ensuring that there is a steady stream...
What is lead generation and how does it work?
Lead generation as a sales process has changed drastically over the years. It’s now common for multiple marketing/sales channels to be used to create/capture leads....
21 ways to get your first 100 customers
It’s a major milestone for any aspiring startup. Early adopters are notoriously difficult to come by, so getting 100 of them is more than just...
5 Presentation skills that you don’t know about
Let’s start by casting our minds back to our school years. Remember the different teachers who taught you? Some were good, some were great, and...
How to target decision makers in a business
We have a fridge magnet in our kitchen with the following quote “Do you want to talk to the man in charge or to the...