How to close deals in lockdown (and who’s still buying?)
The lockdown that followed the COVID-19 outbreak has been an exceptionally difficult time for businesses. Companies in affected sectors like travel or hospitality saw demand...
Lead generation
Nurturing leads to drive maximum sales conversion
In recent years, you’ll have heard much buzz around the term lead generation, the process of identifying and drawing in potential customers for your business’...
What is a qualified lead? (MQL, SQL, BANT…)
Marketing is all about leads - either generating them from a standing start when your business has no brand awareness or ensuring that there is a...
What is lead generation and how does it work?
Lead generation as a sales process has changed drastically over the years. It’s now common for multiple marketing/sales channels to be used to create/capture leads....
How to build a sales pipeline (that turns prospects to customers)
Aside from developing effective sales techniques, a sales pipeline is one of the most critical systems your business will ever develop or maintain. It doesn’t...
3 ways to optimise your landing page
No self-respecting inbound marketing strategy is complete without a landing page or twenty. But how do you make the darn thing convert? Lead generation is...
21 ways to get your first 100 customers
It’s a major milestone for any aspiring startup. Early adopters are notoriously difficult to come by, so getting 100 of them is more than just...
How to target decision makers in a business
We have a fridge magnet in our kitchen with the following quote “Do you want to talk to the man in charge or to the...