Email marketing
Digital Marketing
Maximise Your Email Marketing ROI – Segment, A/B Test…
Despite the fact that email has just entered its fifth decade of existence, it’s still one of the most powerful...
Digital Marketing
Omnichannel Marketing Strategies for Mobile Marketing
The past year was tough on businesses. Globally, the pandemic created the worst economic downturn since World War II, but...
Digital Marketing
Omnichannel Marketing – Exploring Principles, Automation and Tools
Omnichannel marketing refers to all marketing strategies and solutions that help deliver smooth communication optimised for every platform you’re using...
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Knowledge & Skills
Quickly Improve Your Business Email Writing Skills
Email has remained a core tool for business communications for several years now. In fact,...
Cybersecurity
Encrypting Your Business Emails – Protecting Privacy and Proprietary Knowledge
This year, thousands of people transitioned to remote work. The amount of sensitive data shared...
Marketing Strategy
12 Direct Marketing Strategies – Description, Analysis and Context
It’s a common misconception that direct marketing only takes the form of physical activity (such...
Digital Marketing
Choosing the Right Email Outreach Platform
While you may be tempted to do it yourself, if you want to scale up...
Digital Marketing
Email Marketing Trumps Telemarketing – The Good, the Bad and Relevance of Sender Domains
Lead generation has drastically changed over the years, and the process of contacting leads and...
Digital Marketing
Technical Optimisation for Direct Email Campaigns
Your company’s sender reputation, the credibility that ISPs place on your domain to allow for...
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