What is product marketing and what are it’s benefits?
Startups that work sell stuff. This can be a product or a service, but a customer or consumer will buy something. I thought it was...
What is social capital and how does it work?
The chances are that as an entrepreneur you are a self-starter, happy to swim against the tide, you see things differently from many around you...
A guide to taking your business global
Passport – check, tickets – check, insurance – got your meerkat toy, business lounge card – check. There comes a point when it’s time to...
The art of positioning your product, service or company
How many times have you heard a pitch from a start-up which goes along the lines of ‘our product is unique no one else does...
How to target decision makers in a business
We have a fridge magnet in our kitchen with the following quote “Do you want to talk to the man in charge or to the...
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