There’s no doubt about the fact that email marketing pays off – and it pays off big time. It’s enough to say that you can make anywhere between $30 and $50 for every dollar that you invest. And while the email might be one of the oldest ways of communicating with your audience, it still provides impressive results. One of the main reasons why businesses use emails is due to the fact that they are great at generating more sales.
In fact, it’s probably still one of the best techniques to use if you decide to reach an impressive number of people with little to no investment on your part. Using paid advertising to propel your business to success is great, but you might be able to get just as great results with only a portion of the investment. Your guide to omnipotent email marketing begins right here.
Generating more sales with a few tested email marketing tactics
The final goal of every business is to generate more sales and, thus, increase their profit. Many businesses are therefore ready to invest a lot of money into the best marketing strategies that give proven results. Since emails have a user base of over four billion people, they remain one of the main marketing channels you will want to utilise.
Granted, you will have to invest a bit of money into the finest email marketing services (like Mail Chimp as an example) in case you want to quickly convert email leads into sales. Then again, you can find a plethora of email marketing services that are practically free of charge and offer a bunch of pre-made templates that you can use. It’s just a matter of finding them.
Use your chance to share new product arrivals
Have you just included new products in your online store? Then you have just given yourself the perfect opportunity to reach out to your customers and remind them of your online shop. But beware – there is such a thing as reaching out to your customers too frequently.
Sending a weekly email that reminds your customers of the ‘new in’ section of your website is great. But sending daily emails with the same purpose will most likely be too much. Also, keep in mind the fact that you shouldn’t include more than six or seven ‘new in’ products in one email.
Think about including images of your products being used by the target audience. If you are selling dog collars, then include photos of adorable dogs wearing your colourful collars. That always gives people a chance to identify with your products after which a purchase is in the books.
Generate more sales by reminding people of their abandoned cart
There are many reasons why people abandon their online shopping cart without making a purchase. With shopping cart abandonment being a real problem that leads to a loss in profits, a business definitely ought to work on solving it. That’s where email marketing enters the scene.
Sending an email that reminds customers of their abandoned shopping carts can solve the problem for those people who abandon the cart simply because they forget to finish the purchase. With the hectic lives that we lead, it’s no wonder that we oftentimes get distracted.
A catchy and personalised subject line is a must if you really want to entice a customer to finish the purchase. Speaking about the don’ts is just as important as talking about the dos. That’s why we advise you to be brief and avoid inputting too much text. If you come across as too pushy, you will achieve the exact opposite of what a good email marketing strategy tends to do.
Provide a personalised suggestion
Nowadays, we are able to receive, as well as send personal suggestions based on the things we have purchased in the past. There’s a comprehensive model that takes care of recognising our preferences and sending personalised ads on social media. Since you have a complete insight into what your existing customers have bought from your online store at a certain moment in time, you also have a way of generating more sales by suggesting another product.
If a person has purchased cereal bowls from your online store, you could suggest which spoon or coffee mugs go with it. The important thing here is to make sure you always send suggestions that are appropriate. Bonus points go for you if you also include images of the products you are suggesting. People love to see images of the things they are about to purchase (in fact, it’s usually images that urge people to make the purchase in the first place).
A discount code or a sales announcement will generate more sales right away
Do you know of a person that doesn’t love a good sale? After all, it’s in human nature to want to get high-quality items for a fraction of the original price. That’s why one of the best ways to entice your customers to return to your website time and time again is through announcing a sale. Sending a coupon code or a sale announcement in the mail is a certain way to get your customers to listen to your CTA and buy now.
Not only should you announce the discount with a large font, but you should also include a quick link to your online store. Once again, photos are your best friend, so try to include as many of them as possible.
The bottom line
Email marketing is one of the best and most effective ways of generating more sales. There’s virtually nothing you can’t do when utilising the power of email. From increasing your online web presence through increased website visits to more profit and money for that business of yours, investing your time in creating good content for your email campaign will definitely pay off.
And if you are wondering how much it will pay off, the answer is anywhere between $30 and $50 per dollar invested. Talk about a good way of spending your money.