Having a physical business in today’s world is simply not enough. In order to spread your products and services far and wide, it is crucial to build a website for your company. This enables the potential for higher revenues, a broader client base, and cheaper materials. However, how is a website built and what exactly is needed?
Create a domain name
The domain name is the URL that you will be branding your company with. You will want it to be professional and recognisable as relating to your company. It will likely be promoted on various social media sites and will, therefore, travel to an unlimited potential of new clients. Try to keep it short, concise, and avoid symbols, acronyms, and numbers, if possible.
After this, you will also need to decide on the suffix that will come after your domain name, which is otherwise known as the TLD. This could include .com, .net or .biz, among others. The most popular of which remains .com.
Confirming your domain’s availability is the next step. You can do this when you are registering the name through a domain registrar. If the domain name you want is taken, you do have the option to contact the company and offer to buy it from them.
Content Management System (CMS)
A content management system, or CMS, is a software that enables users who do not have a lot of technical experience to build a website. This is something that allows you to get away with not knowing code and not needing to hire a website developer. Managing content is made easier, as you can simply rearrange and add content and the CMS will make it accessible to visitors to your website. Many CMS platforms will come equipped with a pre-designed template, making it easy for you to get started without needing to worry about too many customisation.
A popular CMS is WordPress. WordPress is free and currently is responsible for powering over 35% of websites all around the world. It is also very user-friendly and intuitive for first-time users.
In order to improve your website, you will need to choose some WordPress plugins. Currently, there are over 50,000 different plugins to choose from, which can quickly become overwhelming. The purpose of WordPress plugins is to enhance WordPress, which is your CMS. They will be the building blocks of your website, and nearly anything you want to accomplish can be done by utilising them properly and selecting the right ones.
Some benefits of WordPress plugins can include implementing a live chat feature, backing up your website data, create booking forms for clients to make visits, buttons to share on social media, and optimising SEO.
One of the first plugins you should use is Google XML sitemaps, which helps search engines index your site. It is completely free.
When creating a website, many people forget that they need to host their site somewhere.
There are a few different types of web hosting. Shared hosting is the first option, which usually appeals to small online companies with little traffic. Shared hosting involves hundreds of websites, all sharing the same server. The cost tends to be cheaper for this type, but there is also a lot more downtime for your website. The second type of hosting is VPS or virtual private server. This hosting plan involves giving each website its own space on the server. However, there are still multiple users sharing the same server.
The third popular type of web hosting is dedicated server hosting. This type of service gives users the entire server without sharing at all. There is more control available, but this also comes with a heftier price tag. A well-known web hosting site is GreenGeeks, it has a wide variety of options for clients and works within their budgets to get them what they need.
The final step that you will need to do is to test and publish your website. A good way to test it is by opening your website in every different browser type that you can think of.
Click through everything on each page and make sure that all the links open properly. If the format or font looks non-uniform or unprofessional, go back and change it. Do a thorough job and do not rush through the testing phase. It will save you time in the long haul, and it will ensure that you do not lose credibility to visitors due to a broken link or spelling error. When you are sure that everything is perfect, click publish your website, and it will become live on the internet.