A common mistake you will notice is that most businesses only focus on nurturing potential clients before making the sale. This works, as it does the job of acquiring the client. But they end up losing the client quickly as they put no effort into building a relationship with the client to keep them for longer or hopefully forever.
This is why to make sure you don’t fall into this trap and lose clients, I have made a list of the top ways to nurture clients and build long-lasting relationships…
Only work with the right clients
You will only be able to build a strong relationship with your clients if they are the right fit for your business. If you don’t like the clients that hire you or if they aren’t the right fit, then you won’t be able to form close ties with them and eventually either they will want to leave, or you will want to offload them.
Therefore, instead of wasting your time and their time, you should avoid working with them. So, prepare a checklist of requirements your clients should meet before you work with them and make sure you use it during the interview phase.
The best way to kickstart a strong relationship with your clients is by making a strong impression right from the beginning itself. So, when you begin working on the first project, you should make the strongest impression you can make. Put your best effort on the project and aim to deliver more than you projected. And make sure you meet the deadline. If possible, try to finish the project even before the deadline. Do this for every project you work on.
Continue nurturing with content
Most people think content marketing should only be used to get a client to hire you. What they don’t know is that content marketing plays an even bigger role than that. It can be used to keep clients longer by demonstrating your expertise on the subject and also to get them to upgrade to better services. So, after your client signs up to your product or services, continue nurturing them. But make sure the content you nurture them with is different.
You should nurture people who aren’t customers yet with content that will convince them to make the initial purchase. And you should nurture those who are already on board with more advanced content that gets them to purchase an upgraded plan.
For this make sure you use a good CRM software that lets you segment your list of subscribers. Here are the 10 best CRM for small businesses. They will make it easy to segment your list and deliver the right content at the right time.
Collect as much data as you can
While you use the CRM to nurture your list, you should track their behaviour to see which emails they open, which links they click and when they reply. This will help you better segment the list and send even more personalised content and pitches.
Also, collect other data such as milestones and add them to your CRM. This way, you can contact the client and wish them right from your CRM dashboard. And don’t forget to get your social media manager to monitor clients on social media. You can gather so much information from this simple step.
Create reports and schedule regular meetings
You should also create reports each month where you detail what you did for the client, what sort of result this brought about, and the effect it had on their bottom line if you have the data. And schedule a short call each month that is 30 minutes to an hour-long where you go through the report and explain everything to them and the next steps you are going to take.
Ask for feedback
During meetings like the above, you should also collect feedback through short interviews. This will help you deliver a better service. Find out if they are happy with the service so far and if you would like anything improved.
You can also send the client a survey to fill in if they would prefer that. The data collected from here can be used for other purposes, such as pitching the client with upgraded services. You can also use it to improve your content marketing and give your audience exactly what they want.
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These are the top 6 ways to build better long-lasting relationships with your clients. If you use them, you will get your clients to stay with you for longer and refer you to everyone they know.