Maybe it feels like enough is going on in your life already without the rigours of going into business. However, with the right approach, it can be done. So while it’s an immense challenge, with a built-in capacity to fail, the rewards can be great. Just don’t lose sight of your studies and general well-being in the process!
Our guide gives you some essential pointers to get you started. Follow these five steps, and you’ll find setting up in business as a student a whole lot easier…
1. Take advantage of your university
Here’s the thing. The library is full of information and inspiration. Plus tutors and other staff are highly experienced and able to advise you on different areas. Think outside the box. Broaden your knowledge outside of your chosen subject by looking into things like, for example, creative writing, which is great for press releases.
2. Get your message out there
A major and, more importantly, free resource for you and your potential business is the Internet. Not the most surprising news, but are you making the most of it…?
This is a no brainer. Social media marketing is a must-have for any modern business. It can be updated quickly and takes up a small portion of your working day. Relying solely on Likes and retweets isn’t enough on its own. A well-designed website is a key asset for your brand, and having that special space shouldn’t be underestimated.
If you aren’t on a media course, make sure you network with your on-campus camera operators and graphic designers, who could help you with online marketing.
3. Have the right attitude
A student’s life can often be a messy one. Waking up at noon, only going to certain lectures, long nights down the pub (slipping into that terrible routine is easy).
This is the news. Successful business people tend not to have hangovers! Wherever possible, be as on the ball as you can be. Your future clients expect nothing less. There are all kinds of advice out there on having a positive mental attitude. However, in truth, it’s whatever’s best for you. We’re all individuals, despite pressure to be otherwise.
Having some extra cash reduces the stress of going into business. You’ll need every penny you can muster. Are you stuck for inspiration on what to do for income? Here are some ideas.
4. Manage your time
There never seem to be enough hours in the day sometimes. However, that’s not an excuse in today’s demanding marketplace. How are you expected to cope?
It’s only a matter of time. Moreover, if you learn how to manage it, you’ll be much more likely to complete tasks to a high standard. If you’re reliable, it goes a long way. Uni is the perfect place to get to grips with a schedule. You certainly won’t have that luxury once you graduate. Hopefully, your future business will be keeping you busy!
Also, factor into that time how you’re going to relax and chill out. Refreshing yourself and switching off is vital. Burn out only leads to poor business decisions.
Watching Dragons Den and The Apprentice gives the impression that being an entrepreneur is all about “me, me, me!” However, it also involves listening too.
Did you know this? Understanding how people think is more important than your dazzling sales pitch. If the market’s not there for what you’re offering, forget it. Treat uni as a practice run for how you think about the public. What do the people around you need, and how can you plug that gap?
This is especially useful if you don’t have an idea for a startup. Identifying a nearby problem and providing a solution is a cornerstone of good business.