Are you into fashion and design? Are you looking to start a new business? Are you an entrepreneur?
Then starting an online clothes business could be right up your street. Below we list some of the steps to get you started with your new online clothing business.
How much money do I need to invest?
This really depends on your starting budget. You could start a clothes business with as little as a few hundred pounds or you could invest much larger amounts.
If you are starting with a low budget then do not despair as it is still possible to make a success of your business tho you will need to be smart and astute with your money.
For starters, utilise your friends skills, you will need a website to sell your clothes on, so if you have a friend or acquaintance that has the skills required, see if they will build you a website on the cheap.
If you have a much higher starting budget then this will not be a problem, so find yourself a highly skilled website designer who can help create not only an awesome looking website for you but one that can also help with SEO work to improve its chances of being in the top pages on search engines.
Pick your niche wisely
You should try to create a clothing line that reflects your personality. For example there is no point trying to create goth style clothing if you have no interest in that subject matter. Pick a niche closer to home and you shouldn’t struggle for design ideas.
Also try and pick a niche that will help you stand out from the crowd. With so many well known and small independent clothes designers out there you’re going to have a lot of competition so you will need to try and stand out.
Picking out some cool design swing tags online can really help your clothing line pop out while they are on display. You need to try and use every trick in the book to get your clothing items stand out more than the rest. You want whoever is looking at your items to instantly want to buy it.
Test the market
Before committing on any one design or niche you should try and test the waters before ploughing in lots of funds.
Try and get as much feedback on your designs from as many people as possible from all walks of life. Pay particular attention tho to the market of people your designs are aimed for.
Ask family and friends for their honest reviews on the products and any things that they may change. But always remember you won’t be able to please everybody all of the time so always go with your gut instinct on those big decisions.
Once you are confident you have a design that will work and should sell, it’s time to take it on the market place, but only after you have tested and made sure the clothing is of the highest standard.
Can I use any logos or artwork on my clothes?
As much as you may be tempted to use famous pictures or artwork on your clothing brand you really need to be careful of the copyright laws.
If you use any picture or logos that you do not own the rights for then you really need to seek written permission from the person who does own the rights.
It can be very tempting to use images that everybody knows but there is every chance you can be sued for using them without permission.
Instead try to focus on creating your own designs and artwork and create something unique for your brand and clothes. Of course you could always outsource the design work just be sure to get a contract that is water tight when using somebody else’s designs.
Research your target audience
This is very important work and something a lot of clothing companies forget to do. You need to really understand your target audience, focusing on what their trends are and what they look for in a clothing line.
Did you know that 16-24 years olds are the highest spenders when it comes to purchasing clothes? Knowing this should help you in deciding what trends you ought to be looking for.
The more you know about your target audience the more you can adjust your clothing designs to suit their needs. Keeping on top of trends will help keep you relevant to your target audience.
Research the competition
As the saying goes, Keep your friends close but your enemies closer. Research your competition to see what is working and what does not work for them.
Do not steal their ideas but you can learn a lot from watching your closest rivals and implement subtle things that work for them into your clothing business.
For example, you may see they have a large following on social media, so research their social media pages to get ideas on what you could be doing to also increase your brands following.
You may see them as competition but there is always lots you can learn from a rival company.
Don’t give up
Starting a new clothing business can be quite daunting and at times you may feel success will never come. But those are the times when you need to dig deep and work even harder to create the success you desire.
New businesses are rarely successful overnight, tho it can happen, so try not to get too disheartened if success doesn’t happen straight away. The best things come to those that wait!
There has never been a better time to start your own online clothes business and with the right branding, clever and stand out designs, hard work and determination there is no reason why you can’t go on to create a company as big as Calvin Klein.
The world is your oyster so go out there and grab it. Good Luck!