Small business insurance from £5.13 a month.Get a quote.
ENTREPRENEUR HANDBOOK
  • Start a business
  • Buyer guides
    • Finance & insurance
    • Software & services
  • Topics
    • Finance
    • Insurance
    • Technology
    • Marketing
    • Human resources
    • Legal
    • eCommerce
    • Leadership
    • Procurement
    • Investing
    • News
  • More
    • Advertise with us
    • Subscribe
    • Privacy policy
    • Terms of use
    • Contact us
Subscribe
No Result
View All Result
  • Finance
  • Insurance
  • Technology
  • Marketing
  • Human resources
  • Legal
  • eCommerce
  • Procurement
  • Leadership
ENTREPRENEUR HANDBOOK
  • Start a business
  • Buyer guides
    • Finance & insurance
    • Software & services
  • Topics
    • Finance
    • Insurance
    • Technology
    • Marketing
    • Human resources
    • Legal
    • eCommerce
    • Leadership
    • Procurement
    • Investing
    • News
  • More
    • Advertise with us
    • Subscribe
    • Privacy policy
    • Terms of use
    • Contact us
Subscribe
No Result
View All Result
ENTREPRENEUR HANDBOOK
Subscribe
No Result
View All Result
Gaming

How to market a casino company

Published by Editorial team, last update Jul 14, 2020
A series of testimonials for marketing

Casinos are as popular as ever. Nevertheless, the ever-increasing number of online casinos means that the competition in the industry is also more fierce than ever before. Many  companies are prepared to do just about anything to encourage punters to spend money at their establishment or on their website. So how do you make your casino stand out from the pack in the digital age? Keep reading to find out.

Invest in a highly functional and informative website

Whether you are running an online or a walk-in casino, a website is often the first point of contact between your establishment and your future patrons. As such, it is crucial that it not only accurately represents your casino, but is also easy to navigate. A successful website should give your customers an immediate taste of what you can offer them. It should also be user-friendly, with your casino’s key features right there on the landing page.

Make sure you use testimonials

Once sold on a casino, customers tend to remain loyal to their choice. However, to get them coming back initially, you need to appeal to their emotions. Once you have acquired a loyal following, you can build on it by showcasing photos and quotes of your satisfied customers, particularly big winners. This strategy works by making the average person out there feel that they too could strike it lucky, as well as motivating your existing patrons to keep playing.

Consider giving freebies and incentives

Walk-in casinos often attract patrons by giving freebies such as free drinks, meals and rooms. Some of the more upscale establishments even offer their customers free vacation packages. Online casinos can also attract gamblers with special offers. In fact, one of the main things that sets online casinos apart are their bonuses. The most common bonus casino freebies are matched deposit bonuses, which offer extra credit on top of the deposits made by the patron (usually based on a percentage). Make sure that any freebies or incentives are ok in your businesses legal jurisdiction (casino marketing is often heavily regulated).

Create an email newsletter

What better way to keep in touch with your patrons than through regular email newsletters. Not only is this a low-cost marketing strategy, but it is also relatively easy to pull off. Start by creating an email database—the best way to do this is to set aside an area on your website where visitors can sign up for your newsletter. Once you have a sufficient number of email addresses, create a newsletter with information about new projects, recent winners or any special deals you have going at that particular time.

Keep an eye on the competition

They say, keep your friends close and your enemies closer. As such, it pays to stay proactive when it comes to knowing what your competition is up to. The best way to do this is by regularly visiting the websites and Facebook pages of your closest competitors. When marketing your business, take into consideration your competitors’ strengths and weaknesses, as well as any promotions they may be offering.

Related Posts

Cartoon people playing around with graphical representations of digital marketing techniques
Gaming

For online businesses, digital marketing isn’t optional, it’s a necessity

There was a time when online marketing was just a new or different way to market a business, especially for ...

Published by Editorial team
29th October 2020
A person about to start a race as an example of starting a business
Gaming

How hard is it to start a new UK online casino site?

Considering how rapidly the online gambling business has grown over the last two decades, not to mention the impressive projections ...

Published by Editorial team
30th September 2020
Graphic of different elements of a mobile application coming out of a phone
Gaming

How to build the best online gambling app

According to Statista, 4 years ago, the total gambling gross yield worldwide was projected to reach $450 billion US Dollars, ...

Published by Editorial team
30th September 2020
Hotel suite as an example of an industry badly affected by COVID
Gaming

5 UK industries experiencing significant change due to COVID

The current COVID-19 crisis has thrown the global economy into disarray. With many industries experiencing rapid contraction and job loss. ...

Published by Editorial team
9th August 2020
Gaming

NZ Gambling declined: Stats and main reasons

The coronavirus pandemic has been completely calamitous for the global economy and even the exact damage is not confirmed, this ...

Published by Editorial team
24th October 2020
UX team designing new site
Gaming

How to make your casino business compete with the best on the market

Running an online casino business comes with its own unique set of opportunities and challenges. It is a lucrative industry ...

Published by Editorial team
24th October 2020

About

  • Advertise with us
  • Subscribe
  • Privacy policy
  • Terms of use
  • Contact us

Sections

  • Finance
  • Insurance
  • Technology
  • Marketing
  • Human resources
  • Legal
  • eCommerce
  • Leadership
  • Procurement
  • Investing
  • News
  • Start a business
  • Buyer guides

  • Advertise with us
  • Buyer guides
  • Contact us
  • Cookie list
  • Datastorm notice
  • Finance & insurance
  • Home Alpha
  • Join the Entrepreneur Handbook community
  • Notifications error
  • Popular
  • Privacy & cookie policy
  • Products
  • Software & services
  • Start a business
  • Terms and conditions of use
  • Test page: superscript
  • Thanks for subscribing!

Copyright © 2013 - 2021 Entrepreneur Handbook Ltd. All rights reserved. Registered offices at 20-22 Wenlock Road, London, N1 7GU, United Kingdom.

  • Finance
  • Insurance
  • Technology
  • Marketing
  • Human resources
  • Legal
  • eCommerce
  • Leadership
  • Procurement
  • Investing
  • Start a business
  • Buyer guides
  • Subscribe
  • Advertise with us
  • Privacy policy
  • Terms of use
  • Contact us

Copyright © 2013 - 2021 Entrepreneur Handbook Ltd. All rights reserved. Registered offices at 20-22 Wenlock Road, London, N1 7GU, United Kingdom.