Casinos are as popular as ever. Nevertheless, the ever-increasing number of online casinos means that the competition in the industry is also more fierce than ever before. Many companies are prepared to do just about anything to encourage punters to spend money at their establishment or on their website. So how do you make your casino stand out from the pack in the digital age? Keep reading to find out.
Invest in a highly functional and informative website
Whether you are running an online or a walk-in casino, a website is often the first point of contact between your establishment and your future patrons. As such, it is crucial that it not only accurately represents your casino, but is also easy to navigate. A successful website should give your customers an immediate taste of what you can offer them. It should also be user-friendly, with your casino’s key features right there on the landing page.
Make sure you use testimonials
Once sold on a casino, customers tend to remain loyal to their choice. However, to get them coming back initially, you need to appeal to their emotions. Once you have acquired a loyal following, you can build on it by showcasing photos and quotes of your satisfied customers, particularly big winners. This strategy works by making the average person out there feel that they too could strike it lucky, as well as motivating your existing patrons to keep playing.
Consider giving freebies and incentives
Walk-in casinos often attract patrons by giving freebies such as free drinks, meals and rooms. Some of the more upscale establishments even offer their customers free vacation packages. Online casinos can also attract gamblers with special offers. In fact, one of the main things that sets online casinos apart are their bonuses. The most common bonus casino freebies are matched deposit bonuses, which offer extra credit on top of the deposits made by the patron (usually based on a percentage). Make sure that any freebies or incentives are ok in your businesses legal jurisdiction (casino marketing is often heavily regulated).
Create an email newsletter
What better way to keep in touch with your patrons than through regular email newsletters. Not only is this a low-cost marketing strategy, but it is also relatively easy to pull off. Start by creating an email database—the best way to do this is to set aside an area on your website where visitors can sign up for your newsletter. Once you have a sufficient number of email addresses, create a newsletter with information about new projects, recent winners or any special deals you have going at that particular time.
Keep an eye on the competition
They say, keep your friends close and your enemies closer. As such, it pays to stay proactive when it comes to knowing what your competition is up to. The best way to do this is by regularly visiting the websites and Facebook pages of your closest competitors. When marketing your business, take into consideration your competitors’ strengths and weaknesses, as well as any promotions they may be offering.
