The new era of digitalisation is in the active phase now. People communicate with the help of social networks, share their photos, video, and text content with their friends, become bloggers, and get millions of followers. Now, many enthusiastic young people would like to turn out to be respectful influencers on the Internet.
One of the best ways to become popular worldwide is to create a YouTube channel and post various videos that will be visible for any willing spectator. But it is important to catch viewers’ attention from the very beginning. If you have decided to take over the Internet, you should know that your channel needs to be highly customized. Unique content and ultimate design will help you pull it off.
Update your channel’s info
Right after you create your brand account name, the most famous video-sharing platform will offer you all the ways to customise the YouTube channel you own and manage now. Find the button “Customize Channel” in the top right corner of the account homepage.
You will see a list of helpful commands:
- Options for layout customisation – a trailer video publication, featured video posting, etc.
- Branding customisation – uploading of the profile picture, banner image, and video watermark;
- Basic information settings – channel text description, links to sites, and contact info.
First of all, make your YouTube channel identifiable with the help of the Basic Info section. It should come before other customisation settings because people would like to know who the author of the channel is, what the main idea and concept of your video content are, and other information.
Add all necessary details for well-understandable identification. You can always change some data or complement your basic information section with actual facts (age, Instagram account, relationship status, etc.). For example, you can add another channel description or a current URL of your official website.
Use your individual channel link to promote your YouTube project after successful customisation.
Now, it is high time we took a closer look at the available ways to change your channel’s visual appearance.
YouTube customisation – tips for the best channel design
Choose a standout profile picture and banner
The most visible customising changes are located in the branding section of your YouTube channel. Start with the profile picture that harmonizes with your content, idea, and future videos. Note that its size should be less than 4 Mb. You can use online photo compressors for this purpose. Click the “Upload” button when you are ready to add the profile photo.
It is normal if you’d like to change your main pic of the channel sometime in the future. YouTube offers two buttons to choose if you need some refreshments of your profile: Change or Remove.
You can add, change, or remove the banner picture that is shown across the top of your channel’s main page. The background can be a landscape, your portrait, or another themed image that suits the topic of your video content.
Create a channel trailer
Remember that the trailer is the first thing your potential followers might see. This is the preview of your channel. That is why it is important to make it as engaging as possible. There are plenty of online video editing tools, so you don’t need to invest in professional software. Fastreel, Animoto, Magisto, Lumen5 – all of these editors can be of great help for an aspiring YouTuber.
For instance, Animoto has various pre-made templates that you can turn into unique videos relevant to your channel. Change background photos, apply new title styles, themes, and music – and you’re good to go.
You can also start your project from scratch to make it more personal. Choose a custom theme and aspect ratio, upload media files, and put them together in the way you need.
Your trailer should include a short description of your channel and show what kind of content people can find there. Ideally, it should be about one minute long and make your audience want to watch all of your videos. When your trailer is ready, add it to your YouTube channel via the “Customisation” tab.
Create a unique video intro
When you add the same introductory part to all of your videos, they become more recognizable. A good intro video should broadcast the whole vibe of your channel and relate to the content you post. With Fastreel, you can create a short clip that you can use as an intro or outro to your videos.
When you choose the template you like, you can customise it according to your needs. Insert your text, add more slides, and overlay music. After you export the results, you can use any video editor to combine the intro clip with your main video. Fastreel has such tools, too, so you yet again don’t have to search for expensive software.
Add recognisable thumbnails
Another way to make your videos stand out from the YouTube grid is to add a killer thumbnail. Remember to find the balance between clickbait pictures and informative banners. The thumbnail should draw attention to your video and coincide with the topic you discuss there. It is best to use attractive screenshots from your video and add some captions or effects. With tools like Canva, Fotor, and Snappa, you can create a collage with the required aspect ratio, add stickers and other decorations.
Thumbnails of different colours can also help differentiate the types of content on your channel. For example, you can use red for product review videos, blue for how-to guides, and green for announcements.
Add a watermark to YouTube videos
This is the best way to customise YouTube channels and protect your content. The watermark will appear in the right upper corner of the YouTube video player. Here is how to do it:
- Prepare your branded watermark (it is better to associate it with the channel name).
- Make sure that it is saved as a standalone file.
- Find the “Video Watermark” option in the YouTube branding section.
- Upload the file with the watermark.
- Now, the same watermark will appear in your YouTube video player.
When the watermark is uploaded, you can select its more precise position according to your demands and YouTube settings.
Use any colour of the watermark that can personalize your channel. Think about the most suitable watermark design beforehand. It is better to think it through according to the branding background.
Create themed playlists
When you have a lot of videos on your channel, it becomes difficult for your viewers to find the one they need. Creating playlists will solve the problem. Sort your videos by topic, date, type, or in any other way you will find logical. Your audience will mentally thank you whlie looking through your channel.
Add featured sections
One more thing you can do to make your subscribers’ lives easier is to customize the layout of your channel homepage.
You can add up to ten featured sections:
- Popular uploads
- Live now
- Past live streams
- Upcoming live streams
- Single playlist
- Created playlists
- Multiple playlists
- Featured channels
These are the basic things you need to do to make your YouTube channel differ from the others. The YouTube audience loves good page layouts, clicks on interesting thumbnails and relates more to unique content. Be open to new things, research, improve your content, change customisation, and who knows, maybe you will become a popular YouTube influencer of our times. Good luck!