Gambling is big business. From the early days of land based casinos, through to the transition online, gambling has remained popular. In 2019 the overall size of the worldwide gambling industry was estimated at US$58.9 billion, and is expected to reach almost US$93 billion by 2023. In the UK alone the GGY (gross gambling yield) was £8.4 billion in 2011 which had increased to £14.4 billion by 2019, and is showing no signs of slowing down. By 2014, online gambling accounted for the largest share of the market.
It is estimated that around 25% of the entire global population gambles, an astronomically high figure and a hugely important market full of opportunities for operators, both those in the market, and those looking to enter the market. In terms of having an online presence, the barriers to entry are low, meaning it is easy for operators to set up shop, though they need to ensure they are competitive and invest heavily in developing their player base.
In the UK, the Gambling Commission estimates that in 2018 approximately 17% of the population gambled online, compared to a much smaller percentage in the USA of just 3% for the same time period. One of the key territories for gambling is Australia, where there is a strong tradition of gambling, prom the pokies (slot machines), to land based casinos and a strong online presence, and Macau has quickly become the largest live casino hub in the world, with over 31 million visitors in 2014.
Gambling operators have used developments in technology to drive the growth in the market, attracting new players and offering a comparable, different, yet familiar experience to players, both experienced land-based casino goers and novice gamblers alike.
Gambling providers utilise technology to help establish their presence and attract new players
One of the most popular casino brands in the world is 888, offering all types of games to all types of players. 888 Holdings is the only UK gambling company to have been identified as having growth potential in 2021 by investment banking specialist Peel Hunt. In a list of just 41 companies across 13 different sectors, 888 Holdings holds its own against established brands like Ocado, a food delivery service, as well as Lounders a restaurant operator.
Why 888 Holdings?
- Truly global brand
888 has heavily invested in creating a truly global brand, with many sub divisions providing something for everyone. Since its inception in 1997, 888 has provided customers and B2B partners alike with innovative gaming technology, with excellent customer support and translation services solidifying its place in the global market.
- Games for everyone
888 offers all sorts of games to suit all types of player; from novices to experts, those spending mere pennies to those spending thousands, those investing minutes to those spending all day every day playing and everyone in between.
- The sub brands
888 Ladies offering Bingo and Slots. This also incorporates winkbingo, purchased in 2009 making 888 a key player in reinvigorating the bingo market and helping the game regain its former popularity, going from an estimated 50,000 online players in 2008 to over 3 million today.
Wink bingo has become one of the most popular bingo brands in the world, with a pop art rebranding in 2018 making it instantly recognisable. Various partnerships with Cancer research UK, The Only Way is Essex and Harry Hill have helped solidify its place in popular culture.
888 Poker offering a number of different typed of poker games suitable for all players, including live poker tables, tournaments, and special events for VIP members. 888 Poker sees around 1300 daily players.
888 Casino is the classic 888 home website. The casino site offers all sorts of different types of casino games such as blackjack, roulette and slots.
888 Sports offering punters the opportunity to place bets on sports matches, events, seasons, as well as fantasy football.
888 Holdings ensured that they offered both sites and games that suited every players needs.
888 has been very smart in leveraging technology to ensure a customer focused approach that has invested in creating an immersive and exciting environment able to replicate the feel of a real casino, but allowing customers to access it from the comfort of their own home. This investment has meant their balance sheets are very strong and able to carry them through the global ups and downs of the market.
- Access to different markets
888 has positioned itself in such a way that it is poised to access the very lucrative US market. Through building up its reputation as a brand of choice when it comes to online gambling, as states relax their gambling laws, 888 is poised to swoop in and take advantage of the opportunities this will present.
888 Holdings has managed a winning combination of taking advantage of changing player habits with regards to online gambling, leveraging technology to ensure an immersive and engaging player experience. It has also developed a strong brand, with several subsections offering games to all types of gambler, ensuring a broad spectrum of different games, as well as placing itself at the forefront of emerging markets. Investment in advertising has solidified it as a trustworthy operator, and there is no doubt that 888 Holdings will go from strength to strength, with a strong presence across the globe