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Business strategy

How can artificial intelligence be used?

Published by Editorial team, last update Dec 22, 2020
A visual representation of artificial intelligence in data form

Artificial intelligence is a topic that you may not be familiar with, but it is everywhere at the moment and will likely continue to take over different industries. I have listed some of the industries that it is currently taking over, and it is pretty clear why it has become so popular behind the scenes.

The bottom line is that artificial intelligence has way more capabilities than humans, and it seems like it is the future for most industries.

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Search engines

Have you ever searched for something on Google or Bing and it already guessed exactly what you are searching for before you finished typing? Well, that is artificial intelligence at work, and you might not have even known it.

Artificial intelligence is always improving and is getting better and better at thinking exactly how you would. With search engines, this is effective for the user experience because it will save you time from searching and it might even give you a better searching phrase that will answer your question even better than how you were going to type in the phrase. Search engines are going to continue to use artificial intelligence and I bet they will continue to get smarter as the days go by.

Marketing

The next sector where artificial intelligence is prevalent is with is in the marketing world, and specifically with digital marketing. When you are searching all over the web and you get personalized advertising messages on social platforms, it is likely an example of artificial intelligence in front of you.

Marketing is all about spending money and receiving a positive return on your investment, and businesses are seeing a huge benefit from artificial intelligence in digital marketing. It is very effective and will likely continue to get better and improve yearly. If there is a positive return on investment, then businesses are certainly going to keep doing it.

When marketing is more effective and personalized, it will definitely provide more revenue for businesses that are using it effectively and have a great product or service that sells itself.

Service industry

AI as a service is another very common thing for professionals to use in any service industry. A technician that has many different jobs to do throughout the day can use artificial intelligence to formulate the best schedule to maximize time.

The service industry is benefitting greatly from artificial intelligence and it seems like it is a major return on investment for business owners if they use it effectively. If you are creative, you should be able to see all of the ways that artificial intelligence can benefit businesses that provide a service to clients.

There are other major examples like artificial intelligence in stock trading and the finance world, but I have included three examples for you. If you found it interesting, then please share this post with someone that needs to learn more about artificial intelligence.

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  • What does the EU artificial intelligence whitepaper mean for the future of AI?
  • Precision machining and where is it used
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It is changing the world right in front of our eyes and it is exciting.

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