Regardless of the industry you operate in, gaining new clients is not an easy feat. However, there are certain things you can do to increase the number of people who buy your products or services. It is done by taking a good look at two key issues regarding today’s potential shoppers: where they are and what they want. Then, it’s time for an apt reaction.
The where is obvious: online
As painful it is to admit for some, eCommerce is slowly becoming the dominant force in global retail, with traditional purchasing expected to drop in the market share with each passing year. The longer your business is online, the more time it has to adjust to the specifics of the digital reality, and to finding the optimal way of catering to the needs and wants of the customers.
From the entry standpoint, it has never been easier to start selling online. There are countless stories of entrepreneurs who began on auction platforms and now have their own brands with thousands of new customers every year. And they did before it was as accessible as it is now. So if you run a business and you have no activity online, that simply has to change.
What do customers want? Lower prices
A good sale is not what it used to be in terms of customer reaction. Nowadays, consumers are overloaded with special deals left and right, which is why it does not make as big of an impact. But the new trends in marketing show that what they tend to miss is the personal touch, which is why they go out of their way to get it.
Many consumers use discount codes
That is precisely why it can be a good idea. Furthermore, it is an exclusively online endeavour, which is befitting of the current circumstances. But for the average consumer who wants to feel like the only person getting this deal, a discount code is more interesting. That’s why many discount code sites like https://buykers.com/uk/ get so many views these days.
Discount codes – not just for special occasions
Most stores treat discount codes as a last resort or a once-a-year opportunity. That begs the question: is it the right approach? In most industries, customers are out there all the time, and each day is a new chance to convince some of them that your offer is more compelling than anyone else’s. With loads of businesses stuck on the trend of dropping prices only when everyone else does it, what incentive does it create for consumers to make a purchase during “regular” days? Going the other way and offering discount codes constantly would deprive them of some of the specialness, but there is a lot of space between once a year and all the time.
Chances are that you are not a monopoly, which means it is up to you to adjust to consumers, not the other way around. If you know where they are, be there waiting. If what they want is lower prices, do your utmost to provide that as well.
The digital importance in the shopping landscape is clear as day. Customer preferences gravitate towards finding the best deals in a more proactive fashion, so be the one to offer that, and watch their response.
