There was a time when online marketing was just a new or different way to market a business, especially for ones that weren’t online. Now, this has changed, and many companies are 100% based on the internet. Digital marketing has now become essential to stay afloat.
However, maintaining a website isn’t enough, nor is it merely running some generic ads. Businesses have a mammoth digital marketing toolbox at their disposal to enhance their exposure, improve their sales, and get new customers. In fact, for many companies, digital marketing is essential for their survival.
How can digital marketing techniques benefit businesses?
Larger Customer Outreach. Social media is becoming more and more important for customer care. Yet as many as 89% of customer messages are ignored by businesses. This is dangerous, as up to 48% of people buy as a result of a Facebook ad. If companies have the right strategy in place, they will be able to improve their R.O.I.
Easier for business owners
It’s not uncommon for large businesses to roll in and eliminate all their competition. This is something that Amazon did online. However, small businesses can retain their top ranking positions using the right digital marketing techniques. Typically, it only usually takes a small budget to reach potentially large audiences.
More customer targeted
Digital marketing allows businesses to split their demographics into different groups, allowing them to understand their target audience better. Considering that 64% of online traffic is through search, it’s somewhat essential to invest in SEO and P.P.C. to get visible at the top of search results.
Emails can be segmented and personalized, with 72% of customers favouring email communication. This is due to the greater sense of control before buying. Segmentation also benefits from allowing data to be collected from each subscriber and further dividing customers by their behaviours and traits. This will enable companies to tailor their offering to them.
Indicates trends and patterns
Digital marketing can be used to learn more about customers. For example, whether they interacted with a piece of content, and if this resulted in a sale. By learning about customer likes and dislikes and their behaviour online, campaigns can be continually streamlined and optimised, including traditional marketing channels.
Allows scaling and adaptation
Digital marketing techniques allow campaigns and budgets to be more tightly controlled or increased when needed. Ads don’t have to end or re-start. Instead, changes can be made to them and then be relaunched. Although ads sometimes produce results instantly, ad spend can become out of control or lost if not carefully managed.
With an impressive 3800% return, email marketing has the best ROI. out of other digital marketing methods. However, there are a couple of things to remember for an effective campaign. A quality subscriber list is needed, and content must be very relevant for consumers. Overall, it’s very affordable, generating many more leads and conversions than traditional marketing.
Appeals to modern consumers
88% of people say online reviews are essential for their buying decision. In comparison, 22% say they would visit a business if it has a good review. SEO also plays an important role, considering that most people wouldn’t look beyond their first five reviews on the search results page.
Exploits advantages of mobile
Year on year, mobile transactions are increasing by 35%. Before even stepping foot in-store, people seek online reviews, ordering, or communicating with staff even before they’ve entered. Consequently, retailers can get one step ahead by sending custom offers or invites to the store if they happen to be near it through geolocation.
Can enhance reputation
It’s important to research a company before buying from them online. It’s equally good for the organisation to improve your image and build rapport so that deals can be closed quicker. Content marketing can be used for this purpose, which promises to generate up to three times more leads than other marketing options like paid ads. Video marketing can also be effective, potentially improving purchases by up to 144%.
What digital marketing techniques are popular with online casinos?
Let’s take the above and apply it to one highly profitable industry to give an example of how it works in practise.
Email and mobile marketing
Email and mobile marketing can be used to let customers know about recent offers, new features, or tournaments. Out of curiosity, many people will click a link to a casino site if it’s included in an email. App notifications, push notifications, and texts are other ways to promote offers for an online casino.
Social media and affiliate marketing
It is a cost-effective way to reach out to an audience with built-in advertising tools and capability to share the latest features and offers. New traffic is driven to business sites, and the number of people who sign up and play tends to increase. Affiliate marketing is also good for SEO
People love going head to head with others in casino games, particularly if there’s a big cash prize on offer. Therefore, organizing tournaments can bring more players to a site or players who haven’t played in a while. Players love tournaments’ competitive nature and are likely to continue their membership after the tournament is played.
Bonuses and free play
Everyone loves free stuff! Whether this is free deposits, bonuses, or free play. Players like to try before they buy, and bonuses or free play is the perfect way to offer this. Bonuses and free play for slots free spins prove to be particularly popular.
One of the best ways to catch someone’s attention and engage them is by using content marketing. For online casinos, content marketing can take many forms. Like player guides, information on new features, or current promotions. Great content drives traffic, which then encourages customers to sign up and play.
How online casinos and digital business can thrive with digital marketing
Businesses that run entirely online must use at least some forms of digital marketing to survive. By using digital marketing, companies can improve their sales and ROI, which are critical for staying afloat. Online casinos are no different and have a variety of digital marketing techniques at their disposal. Perhaps the ones specific to that industry are tournaments, bonuses, and free play, all of which help entice and retain customers.