Is 2016 the year of the cheap call app?


What was once considered ground-breaking is now becoming one of the most common actions worldwide, both for business and pleasure. We’re talking, of course, about international calls.

As everyone living and working far from their home country know, there are various ways of keeping in touch with business associates and loved ones overseas. We’re no longer limited to sending air mail or patiently waiting for an operator to establish us a, frankly, pretty weak connection to our far-flung contacts. The Internet’s had a huge impact on the way we connect to people abroad, and the cheap call app is one of the newest and most exciting additions to the party.

Why a solution was needed

Roaming charges for overseas calls hit the news in a big way after a 2005 investigation spotted huge discrepancies based on the mobile provider used to make a call. Ofcom subsequently launched their own investigation into the seemingly-unfair charges for overseas calls, but the public lost pretty much all faith in using their cell phones to call abroad.

Since then, most of the mobile networks changed their tariffs and it’s now much cheaper than it was to call abroad. However, a myriad of packages, add-ons and the fine print associated with going over your limit is still baffling to many.

The solution?

Savvy business owners and those with a phone or a computer that could run Skype soon found other ways to communicate. Still, this was hardly the silver bullet they were looking for. Poor connections and dropped calls plagued Skype’s reputation for time immemorial and while chatting on social media exploded, it lacked the personal touch of an actual phone call.

In order to provide a viable solution to both business and domestic users, the cheap call app was born. Helping people stay in touch without overbearing tariffs or mounting phone bills to worry about, these types of apps have massively surged in popularity as of late.

How do they work?

Cheap call apps work using either a Wi-Fi or a 3G/4G connection. While some apps pack more features than others, they’re all pretty simple to use in general. All you have to do is download the app, register and choose the amount you wish to spend, and then make the call via the app.

When the money runs out, the app will simply cut off the call. That way, you never go over your limit, and you spend significantly less than you would by calling via phone.

Are all cheap call apps the same?

While most call apps work on the same principles, the call costs vary. In addition, some apps don’t yet cover all countries so this is certainly something to look at before downloading.

Apps such as FooCall offer additional features such as text messaging services for cheaper rates, in addition to charging as low as 0.9p/minute to call the US. This can be a lifesaver if you’re a business customer that needs to update their clients or suppliers via text and call, even out of business hours.

It’s easy to see why 2016 will be the year of the cheap call app. With competitive call rates, no add-ons, fine print or hidden fees, it’s likely to be the year of the lower phone bill too.

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