Category: Lead generation

How to target decision makers in a business

We have a fridge magnet in our kitchen with the following quote “Do you want to talk to the man in charge or to the woman who knows what’s going on?” It’s a cute quote as I open the door looking for food but a very relevant one when it comes to B2B marketing. Why? Read on. Effective B2B marketing is all about building a sales pipeline while keeping existing customers happy. In the start-up realm we tend to be in a very different place: we need customers and advocates fast, and marketing has a key role to make this ... Read more