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How to guides
Set and achieve SMART marketing objectives
Some marketers have become kings of generic goal-setting. Hiding behind buzzwords has replaced planning and...
Why market segmentation is crucial for your business
For many years, marketing specialists have segmented their target customers to understand who might buy...
Minimum viable product
With the growing pace of transformation in the business environment – which is reflected in...
How to write a business plan
So you’ve got the brilliant idea, you’ve researched your market and you are convinced your...
7 Planning and funding mistakes of businesses
The majority of small businesses fail within their first three years of operation, and the...