Category: How to guides

How to plan an event for success

Planning and marketing an event to success can be tough, so here are some hard and fast strategies you should employ to maximise the overall success of your event. Related: Business events in the UK & Europe Set goals and be clear It’s important to have clear objectives and goals when creating an event. You need to have a clear idea of the work to be undertaken, your goals and what you plan to gain from the event, otherwise, you run the risk of having poor attendance and not being able to measure the outcome of your event against KPIs. ... Read more

How to leverage employee absence data

Despite the various economic obstacles and the complexity of running a business in 2017, managing absence remains one of the biggest challenges for HR professionals all over the world. According to the Working in America: Absent Workforce study by Harris Interactive, almost 40% of employees call in sick to work during one year for reasons other than actual illness. Some call in sick because they have ill children, personal errands to run or appointments to attend – and an amazing 9% said they called in sick because they stayed up watching a sporting event or awards show! Troublingly, 61% of ... Read more

How to sell more using funny photos on Instagram

How do you attract a large flow of target customers when you seemingly have already tried everything that you can think of? Instagram! It’s not just any social network where people share photos of their food, pet, etc. It is also the most promising source and tool for customer acquisition for business today. Why? You connect with the audience with the help of photos (which has already been proven to be more effective than any other type of content); The social network is designed for the audience that does not put away their beloved smartphone (and this is the underlying ... Read more

Trademark registration in the UK, a simple step-by-step guide

Registering a trademark is one of the most effective ways you can protect your name, brand and work. Regarding intellectual property protection, there’s not much that can beat registering a trademark correctly, yet many people struggle with the process on the intellectual property office website in the UK and end up turning to a lawyer even for simple applications. Related: How to protect your idea – copyright, trademarks, patents… 99% of trademark registrations you can do yourself and lawyers can be avoided, costing only minimal time, effort and you can gain a good bit of intellectual property knowledge in the process. The below is a ... Read more

How to build a powerful sales pipeline

It doesn’t matter how good of a salesperson you are – most of your prospects just aren’t ready to buy from the get-go. To influence their buying decision, you have to gently navigate your leads through all the different stages of your sales funnel and to do that in the most efficient way possible, you’re going to need a system. In a nutshell, creating a sales pipeline allows you to methodically organise your outreach efforts, so you can maximise your sales without relying too much on luck or (ahem) your innate charisma. Related: Choosing the right route to market Why build ... Read more

How to pick a co-founder for your business

Lack of team cohesion is consistently quoted as one of the biggest reasons why so many startups fail. Picking a co-founder can be just as important to your company’s success as having a solid, market-validated idea. With that in mind, here are three steps to finding the right partner for your business and making a decision you won’t have to regret three disastrous years in. Related: Taking on the role of founder 1. The magic number Many entrepreneurs see being a solo founder as an unnecessary handicap. When it comes to exactly how many co-founders you should aim for, however, ... Read more

Work in the USA: How to apply for an H-1B Visa

H-1B is an employment-based non-immigrant visa. In a nutshell, it allows US employers to hire foreign workers for so-called ‘specialty occupations’. Given the quicker and lighter application process compared to petitioning for a Green Card, many employers opt for an H-1B visa instead when recruiting abroad. Related: How to get an entrepreneur visa for the UK Legal requirements Not every foreign worker is going to be eligible for an H-1B visa. To make the cut, your future job in the United States needs to qualify as a speciality occupation. This usually means the work you’ll be doing requires highly specialised, theoretical ... Read more

How to quickly grow your Instagram followers (in 4 easy steps)

For whatever unfounded reason, most companies still completely ignore Instagram when building their social media strategy. With over 400 million monthly users and by far the highest per-follower engagement rate, it’s about time we start considering Instagram, a vital part of the corporate ‘social media bundle’. With that in mind, here are 4 foolproof ways to quickly grow your Instagram followers, and turn your idle community into raving fans of your brand: 1. Overuse your #’s Instagram hashtags are a content marketer’s dream come true, times 30. When it comes to how many hashtags you should use, the more, the ... Read more

How to test your business idea fast!

It happens to everyone. You’re walking down a proverbial street and see someone struggling with a mundane everyday task. Channelling your inner telemarketer, you think to yourself: ‘there must be an easier way to do that.’ Related: 100 business ideas A few hours later, an obligatory ‘Aha!’ moment ensues. You think you found the perfect solution, come up with the perfect idea, but being the serious entrepreneur that you are (go you), you’re not yet sure if the market will agree. So now there you are, facing a business dilemma of your own. You may be onto something, but don’t ... Read more

How to nail a UK patent application

If you’ve got an idea for a design or invention and want to protect it from being stolen, securing a patent is a must. Provisional patents are perfect for those who are currently developing an idea and want to retain the legal rights to it. Considering their low costs, many people do opt to sign up for them. There are many online channels that can be used to help you to determine whether your idea is truly original or not, and therefore whether it can be patented. Applying for a patent does not necessarily need to be as complex as ... Read more

How to work fewer hours than you sleep

It’s a typical trap: you come home from work and talk about… work. You get in bed at the end of a long day and check your phone for… work e-mail. You fall asleep and dream about… you guessed it… Work! The traditional structure of nine to five is no more – the average American works 47 hours a week. We’re working over the recommended limit and conversely, sleeping under the 7-9 hours per night that research suggests is optimal for our well-being. While it’s likely that most of us face a deficit regarding our sleep/work ratio Monday-Friday, this does not have to be the norm. ... Read more

How to start up Twitter for your startup in 9 steps

Ok, so you know about Twitter, but you’re not sure exactly where to start. We want to pass on some tips that helped us turn Twitter into our key social networking platform. This article is all about putting your startup on Twitter, but you can apply the same steps to building up your personal brand on the social network. 1. To Twitter or not to Twitter The first thing to ask yourself is: does my startup even need Twitter? The answer is simple. If your target audience is on Twitter, you should definitely be joining the tweeters. A good place to start is by ... Read more