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    Different types of events: Webinars, networking sessions…

    event type-min

    Choosing the right type of event is crucial in determining the success of your event strategy, here’s an overview of the types and formats that are most popular and why they work well. Webinars (Online) Webinars are focused on presentations, workshops or seminars held online that typically last no more than an hour, they can be held […]

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    Telemarketing vs email marketing

    Telemarketing-min

    Lead generation has drastically changed over the years, and the process of contacting leads and best practices are constantly in flux. Method-wise our first point of call is contacting a prospect by e-mail initially, but many firms still operate by calling directly as the first point of contact, so what’s the difference and more importantly, […]

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    Getting business event timing right

    time-min

    This is always a tricky area as it depends on the industry, time of year and seniority level of audience amongst other factors. Below are some useful pointers on generally which days and times work best. Which day? If you do a Google search, you’ll likely find that Thursdays and Tuesdays are the best days […]

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    Advice on sales pipeline management

    pipeline management-min

    First, off we’re not going to tell you how to create and manage the perfect pipeline, why? Because it’s completely company and product/service specific. There is no one size fits all, but we will go through a few key areas that we’ve seen are critical to managing a pipeline effectively to maximise conversion. Sales measurement […]

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    Event planning and marketing mistakes to avoid

    event mistakes-min

    Planning an event especially for business can be a very tricky endeavour, here are some of the critical mistakes you should avoid ensuring a successful event. Too much or too little catering To underestimate and overestimate the catering needed for an event is one of the most common mistakes we see. Attendees won’t have a […]

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    What are qualified leads?

    qualified lead-min-min

    In lead generation, leads are companies who have expressed interest in your specific offering (product or service). Qualified leads also have expressed interest but also meet certain criteria set by you to gauge their level of interest and ability to purchase your product or service. Qualifying leads is a great way to understand the value […]

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    How to plan an event for success

    planning-min

    Planning and marketing an event to success can be tough, so here are some hard and fast strategies you should employ to maximise the overall success of your event. Set goals and be clear It’s important to have clear objectives and goals when creating an event. You need to have a clear idea of the […]

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    Marketing channels for event promotion

    event promotion channels-min-min

    There are a wide range of channels used when marketing an event online and offline, below you’ll find an overview of the most popular and effective. Pay per click (Online) PPC focuses on reaching a target audience through internet search. For instance, when you Google the term “event marketing” you’ll see several results at the top […]

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    Sales funnel stages

    sales funnel-min

    The sales funnel can be defined as the buying process that companies guide customers through when they purchase a product or service. It’s critical that the sales funnel and lead generation activities are perfectly aligned, this ensures a smooth buying journey for the prospect, maximising conversion and minimising any loss of sales and time. The […]

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    What are the benefits of B2B event marketing?

    Sheep Race

    Generally speaking, event marketing is the process of creating a themed display, conference, exhibit, or presentation to promote a cause, service, product, or company. This definition is focused on describing events as a marketing vehicle for stimulating sales, brand awareness and other KPIs. The activities and channels generally used to market events can be both […]