Well, you’re wrong. Gamification does not mean playing video games funded by the company. It could be correct to a certain degree. Gamification means involving the use of mechanics to attain certain behaviour or achieve a purpose. Gamification means using the internal desire of a person to compete with others inside the office, or home or anywhere else. An instance can be the McDonald’s Monopoly sticker game or Emirates Skywards. Collecting stickers or points to encourage a customer to buy more of the product or any other goals the company may have in mind.
Gamification uses feelings and motivations that come naturally to people such as achievements, rewards, status, competition, self-expression and co-creation. Gamification then uses points, badges, levels and various challenges to make better use of these motivations. Although this may sound fun and easy, the businesses need to clarify the purpose of Gamification and why it is necessary for them. They should also think of a strategy to apply Gamification into their work machinery. After pondering over these vital issues, here are ten ways you could use Gamification to enhance your business position.
1. Grab attention
With loads of businesses launching products annually, businesses need to be louder to grasp the attention of the customer. A simple product launch or advertisement cannot achieve success. The business could employ Gamification to catch the attention of the customer and make the business a better choice over its competitors. They can also use Gamification within their workplace to pique the interest of their employees and engage them.
2. Encourage engagement
Once you have the attention of the customer or employee, you need to explain the game to them in an easy way and show them the benefits it holds for them. Once this is done, the business can focus on the motive they have for Gamification.
3. Boost productivity
Gamification can bring in fun and competition into the workplace that is healthy for the organisational performance. Hanging a leader board in the office can boost competition and increase productivity. The person who tops the leader board for a month should be rewarded.
4. Enhance sales
Gamification can help increase the sales of a company by enticing the customers to buy more products or encourage employees to reach more sales goals. Various reward points encourage customers to buy more, hence the increase in sales. As far as the employees are concerned, creating a reward system can motivate them to reach their sales goals for the week or month.
5. Amplify lead generation
Not only is Gamification beneficial in terms of current customers, but it also increases lead generation. A game that has some rewards after some challenges may attract more customers that a deal that does not do so.
6. Develop customer loyalty
Gamification motivates a customer to come back to the business. Therefore, the resultant loyalty is very beneficial for the business. If a customer likes gathering points on Emirates Skywards and is close to gaining a free flight if he adds a few more, he will come for his next flight to Emirates.
7. Improve social media commitment
Using Gamification also helps a business if it uses social media platform for rewarding the customer in some way. For instance, a firm can offer a free basket of their goodies to one of those who likes or shares their post. It also increases the exposure of the Facebook page to new audiences.
8. Perk up customers’ product knowledge
Posting a video or article that needs to be read to get the customer a level-up can help a business by making customers more aware. This upsurges the chances of a word of mouth chain by their customers.
9. Complement customer service
An increase in complaints and after-sales calls from customers can use up a firm’s time and resources. More knowledgeable customers can help others out with their know-how of the product.
10. Promote additional reviews
Customer reviews can make or break a business. They also help other customers out by showing how the product was useful and whether they would use it again. A firm could offer rewards for one out of the numerous customers it has for leaving an honest review.